How Loverly of you to grace my nails butter LONDON

butter LONDON Loverly Patent Shine polish
butter LONDON Loverly Patent Shine polish

When I learned that butter LONDON had a new formula out, I was a goner. I knew one would be in my shopping cart soon, it was just a matter of which one. The colors in the Patent Shine 10X formula aren’t really unusual. Most of the 14 shades are pretty classic with a few pops of brighter shades.

The reason it’s called 10X is because of the claims that butter LONDON makes:

New 10-in-1 formula! Sophisticated, long-wearing shades proven to promote brighter, strong, healthier nails.
Why It’s Brill:
1. Long-wear for up to 10 days
2. Shock absorbing & chip-resistant
3. Salon colour coverage
4. Gel-like cushion and superior shine
5. Fade-resistant colour
6. Formulated to smooth nails
7. Formulated to Strengthen nails
8. Prevents breakage and peeling
9. Visibly brighter, more radiant nails
10. No formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, or xylene

butter LONDON Loverly Patent Shine
butter LONDON Loverly Patent Shine

What’s truly unusual about these polishes is that they are 7 Free. We are always reading about 3 Free and 5 Free but there are only a few brands that are 7 free – no formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, or xylene.

The wear and shine is compared to gel polishes although you don’t need special lights or top coat for these. I wear most polishes for 7 days and rarely have any chipping. Loverly wore like butter LONDON always does on me. It always lasts, it always is shiny and it’s always a brand I love wearing.

butter LONDON Loverly Patent Shine
butter LONDON Loverly Patent Shine

LOVERLY is described as an opaque bubblegum pink cream and that’s exactly what it looks like.

The price has been raised from $15 for a typical BL polish to $18 for Patent Shine 10X. I don’t really know if it is worth the extra $3 personally but I’ve been craving more pink in my nail polish wardrobe so I’m happy with my purchase. It appears that the butterLONDON site has most of these “on holiday” but you can find these at Ulta and

Have you tried this formula? Are you craving one of these polishes like I was? — Marcia

Loverly Patent Shine 10x
Loverly Patent Shine 10x


  1. Amber | 25th May 15

    This is such a pretty pink! I love the new formula, so I’ll definitely pick this up!

  2. April | 25th May 15

    I’m intrigued! As much as I love bL polishes, the formula doesn’t work well with my body chemistry apparently & my polish chips within 24 hours. Maybe the 10x will react differently on me? Pretty color in any case!

  3. Margie | 26th May 15

    Yep…this color is gorgeoust; love it…but, spending that much money on it…nope, too expensive. Wish there was a money-back guarantee!

  4. Natalie Brown | 27th May 15

    Why yes please! I’m in love with Loverly. So pretty & feminine. They really nailed “bubblegum pink”. 🙂

  5. Jessica | 27th May 15

    This is a great color on you! I’m glad to hear that the formula was good too. 🙂

  6. [email protected] | 27th May 15

    OMG, I wasn’t aware of the new formula! I love a patent leather shine, and that pink – gorgeous!!!

  7. Anastasia | 27th May 15

    What an absolutely GORGEOUS color! I’d wear that pretty thing all year round <3

  8. Cindy Ingalls | 27th May 15

    Such a gorgeous pink color. I really like that it is 7 free.

  9. Nidia - Lit From Within | 27th May 15

    I haven’t tried their new formula yet, but I love Butter London, and that pink is so shiny and pretty!

  10. BeautyJudy | 27th May 15

    I’ve been wanting to try one of these! I think this pink is beautiful. This might be the one I try. I love pinks like this in summer. Seven days is great wear.

  11. Renu | 27th May 15

    The perfect Summer pink. I love Butter London but haven’t tried the new formula – will definitely pick up a few over the next couple of weeks!

  12. Miranda | 27th May 15

    The shade is so beautiful!

  13. Kath TheFabZilla | 27th May 15

    fabulous pink. love!

  14. Kristina | The Feminine Files | 27th May 15

    Oh, I LOVE this color!!! The new formula is fantastic indeed.

  15. Julie | 28th May 15

    The 7-free aspect sounds great! This is the perfect shade of pink, I’ll have to look for it the next time I’m in ULTA!

  16. Justina | 28th May 15

    Very pretty! I don’t wear nail polish often but I do like the formula on butter LONDON stuff!

  17. Color Me So Crazy | 28th May 15

    This color is so gorgeous! It is so soft and fluffy looking! Love it! Great job Butter!

  18. Erika | 28th May 15

    That pink is beautiful on you and the finish is so rich and shiny. I must try it!

  19. Honeygirlk | 28th May 15

    I love me some Butter London and this pink is absolutely beautiful. Gorgeous shade on you!

  20. Laura MyNewestAddiction | 28th May 15

    Very pretty shade.

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