Tonight’s the night!! The latest and greatest from IT Cosmetics – watch QVC at 11 p.m. EST

This week Beauty Info Zone learned about a new product that IT Cosmetics has brought out and today one arrived on my doorstep. IT Cosmetics has a new mascara called SUPERHERO ELASTIC STRETCH VOLUMIZING MASCARA that will be introduced for the first time ever on QVC’s Friday Night Beauty segment. This segment starts at 11 p.m. EST and we’ll get to see this revolutionary new product.

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

As a big fan of Hello Lashes from IT, I’m excited to see how Superhero performs. Here’s the information shared with us about this mascara:

“Want to know more about IT? Our proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color, for your strongest, longest, thickest and most defined lashes. The super buildable formula puts lash power at your fingertips; simply apply more coats to add volume and length to lashes. You do IT all…now your mascara does too!”

The new mascara regularly costs $29 but is on special (Item #A266445) for $26.36. I can’t wait to try this out and report back but in the meantime be sure you watch and learn! Right now QVC is the only place to satisfy your superhero eyes. — Marcia

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara