#ITsAtSephora and we’re so excited

IT Cosmetics at Sephora

IT Cosmetics at Sephora

IT Cosmetics has arrived at our favorite cosmetic store – Sephora. There’s been a long journey for Jamie Kern Lima, the magician behind IT Cosmetics. I remember buying my first product from them and realizing that this was a line that I could get excited about. Now, years and years later, that realization has come true and I’m a big fan of the line.                               press sample

Lisa and I were each sent a box with the products that are exclusive to Sephora. We’re excited to teach you about them and have a giveaway in Lisa’s article. I told her to pick what she wanted to write about and I’d do the rest. Well I think she gave me a hint about what she thinks of me since everything she told me to review are anti-aging products. How dare she?? I’m actually so grateful since I put 4 items to work and my initial experiences with them are worth any insult she might have made.

IT Cosmetics Bye Bye Lines Serum

IT Cosmetics Bye Bye Lines Serum

BYE BYE LINES SERUM  aka Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate ($58 for 1 fl oz/30 ml) is terrific for me. I’m all about two things, serums and eye creams, so this new product from IT Cosmetics is what I’d choose in a second. This is a powerful serum though it feels gentle on my skin. It’s absolutely loaded with goodies: anti-aging peptides, hydrolyzed collagen, caviar extract, sea water, argan oil, babassu oil and vitamins A, C, B1, B2, B5, B7, B9 and CoQ10. Wow, talk about hydration and improving the skin barrier. Clinical studies are off the wall with how great testers found this serum and I’m right there with them. Use it morning, night, or both for incredible moisturization. It has the most luscious orange fragrance to top it off and anything that will help prevent and blur my fine lines is on my A-list.

IT Cosmetics Anti-Aging Armour

IT Cosmetics Anti-Aging Armour

At my age I love that I can use a product with the word armour in it. IT COSMETICS ANTI-AGING ARMOUR “Super Smart Skin-Perfecting Beauty Fluid” ($38 1 fl oz) asked for me to pick it. This beauty fluid contains SPF50+. It is a hydrating sunscreen that brightens, protects, and repairs. It has color-correcting pigments to even out the appearance of skin tones. Shake the bottle first to mix ingredients and you’ll find a light beige fluid. I’m very fair so it does do color correcting for me but if I had darker than medium skin I’d want to check it out at Sephora personally to make sure the color worked. I’ve mixed it with a foundation that is too light for me and it upped the color level. Anti-aging Armour has everything I want within: peptides, niacin, hydrolyzed collagen, hyaluronic acid, and antioxidants. What more could this “old” lady want?

Bye Bye Under Eye eye cream

Bye Bye Under Eye eye cream

Bye Bye Under Eye eye cream

Bye Bye Under Eye eye cream

And here we are – another love of mine. The fact that IT Cosmetics at last has an eye cream has convinced me that I will for sure be a customer for life. BYE BYE UNDER EYE EYE CREAM ($48 0.5 fl oz/15 ml) – this phenomenon is made to Smooth, Brighten and Depuff. It contains ingredients to help it do that: anti-aging copper, blue algae, caffeine, vitamin C, collagen, cucumber extract, and peptides. The caffeine makes an instant difference with my puffiness and dark circles. My undereye area feels very soft and hydrated. The eye cream even looks refreshing with its light blue shade. It doesn’t interfere with my concealer so it’s a go day and night.

IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #7-2

IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #702

IT Cosmetics has always been known for their incredible brushes. This cruelty-free company creates amazing brushes that will make you want to toss others. Along comes this HEAVENLY SKIN CC+ SKIN-PERFECTING BRUSH, No. 702 ($48) to blow me out of the water. While this looks like another fabulous brush from IT, it’s actually a groundbreaker. It has skincare infused brush hair.

IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #702

IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #702

The fibers on this brush are infused with anti-aging collagen, silk, peptides, niacin, and antioxidants. This is so unique. It’s a perfect brush for skincare and color products. Can’t you almost feel the softness of the brush? It’s been created to optically blur and perfect skin by erasing the appearance of lines, pores and imperfections instantly. I’m using this for my skincare but I want another for my cosmetics now.

As you can see, I’m very impressed with the new inroads that IT COSMETICS has made. I’m kidding about the anti-aging part because I really believe that the sooner you start with anti-aging products of this quality, the better off you’ll be for it in the future. All 4 of these products are exclusive to Sephora so I’m recommending that if you don’t buy now that you put these on your wishlist for the holidays or when Sephora has their yearly discount. Which one tops your list?  —  Marcia

*sent for consideration, used with love and excitement. Affiliate links

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Thanks to Lisa for taking all these pictures for our two posts