IT Cosmetics has your eyes covered with a new liner and brow products

IT Cosmetics Brow and Eyeliner Solutions

The most important products for my eyes are eyeliner and brow products. I don’t leave the house without. Add a coat of mascara (IT Superhero of course) and I’m ready to face the world, even if they aren’t ready for me.

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IT Cosmetics has created a new line of products that they call their solutions and they hit it right with all of these.  As a dedicated liquid eyelash liner fan this was the first of all the products that I needed to use. Then when I saw they had new brow goodies I was right there and grabbing for them.

IT Cosmetics Superhero liner, Brow Power Pomade, Brow Power Powder, Heavenly Luxe #21 brush

If you have sparse brows then IT has your beauty problem solved with new Brow Power Powder, New Brow Power Pomade, and a new Heavenly Luxe Brow Power Brush #21.

IT Cosmetics Brow Power Pomade, Brow Power Powder and Heavenly Luxe Brow Power Brush #21.

IT’s new Brow Power Powder is available in one shade: Universal Transforming Taupe ($24). Even though when I swatch it the color doesn’t seem to show up, when I put it on my brows it fills in all my sparse areas and looks very natural at the same time.

IT Cosmetics Brow Power Powder

I asked myself how one shade could be universal and the answer is in the pressure you use to apply it. With the wonderful new Heavenly Luxe Brow Power Transformer Brush No. 21 you decide how much color you need. My hair is dark so I apply the creamy powder with a heavy hand to build it up to the right shade.

Like all IT Cosmetics products this contains anti-aging ingredients: brow enhancing biotin, peptides, saw palmetto, argan and jojoba oils. That’s one of the main reasons I love using this so much.

The Heavenly Luxe Brow Power Transformer Brush No. 21 is a wonderful tool that I’m thrilled to have in my collection ($24).

IT Cosmetics Heavenly Luxe Brow Power Transformer Brush No. 21

The bristles give me the exact amount of control that I need. The brush is custom cut to allow you to precisely shape and define your brows. The spoolie brush end has a dual purpose. Use it prior to the powder to brush up your brows and smooth them out. Use it after to give your brows their finishing touch. As with all IT Cosmetic brushes it’s cruelty-free, animal-free and pro-hygenic. Since I started using it I haven’t touched any other brow brush in my collection.

Brow Power Pomade has the cutest little brush. It’s the perfect size for your eyebrows. I never realized before how big the other brow gels’ brushes were until I started using Brow Power Pomade. It’s the least messy gel I’ve ever used.

IT Cosmetics Brow Power Pomade brush

This 4 in 1 pomade is a budge proof brow gel, a brow lifting mousse, a brow sculpting pomade and has a brow defining brush applicator. There’s no color to it so it works on all brows. IT says it’s waterproof and alcohol-free. And since it’s a treatment it contains biotin, saw palmetto, argan and jojoba oils. Why not treat as well as beautify?

Now that my brows are ready I’ve got the item I’ve been waiting forever for from IT. Superhero Liner!! I love liquid liners and that’s almost all I use. IT Superhero Liner has the place of honor on my vanity these days. ($24)

IT Cosmetics Superhero Liner

This black eyeliner is waterproof and is said to last for 24 hours. I can’t vouch for that considering I don’t leave anything on that long nor am I in the water often. But I can vouch for how great this liner applies and lasts for a normal day.

IT Cosmetics Superhero Liner

I’ve used a lot of liquid liners over the years and this is just about the easiest one to apply. It really glides on easily without skipping. They call the brush an “easy glide brush” which makes sense. As a brush aficionado I give the brush tip on this liner an A+. Most liners that look like this are felt tips but IT uses a brush tip that doesn’t fray.

IT Cosmetics Superhero Liner

It’s easy to create a thick or thin line with the liner and if you love a cat eye then this is your friend. It’s also good for your eyes since it contains peptides, biotin, collagen, keratin, and kaolin clay to absorb oil on your lids. I LOVE THIS LINER!

Superhero liner

While these are all available at Ulta Beauty, ulta.com and itcosmetics.com right now Ulta.com has a gift with purchase with a $45 IT purchase. FREE Discover IT Kit with any $45 IT Cosmetics purchase (offer valid 9/3/17-9/23/17 or while supplies last)

I’ve made no secret of my love for IT Cosmetics and it just keeps getting better and better. The new products that we’ll be sharing really do get to the root of any problems and just plain make you look and feel better.  —  Marcia

Bring your brows to life with Full Brow

Full Brow

Full Brow

Beauty Info Zone has been publishing for just under 7 years but the first few years of this blog I was missing something major – eyebrow makeup. I never gave a thought to my eyebrows and any photos of me were with bare brows. My brows were full enough and I just never thought about doing anything other than tweezing.

Well that’s all changed now. After several illnesses my hair changed and that included my eyebrows and eyelashes. The eyebrows that I didn’t need to use makeup on now look bare without. You might be shaking your head right now and saying “no, that’s not me” “no, that won’t happen to me” but yes it can and yes it will. Life happens so that means you need to be prepared. Just look at your mom’s brows to see how they’ve changed over the years.

That’s where FULL BROW comes in. This Australian company sent me products to test and I’m officially thanking them right now. Oh and my brows thank them too.

Full Brow

Full Brow

The products I’m using from Full Brow are Brow Powder (in Dark), Brow Wax, and their Brow Brush. I also have a travel size of the Highlighter which I’ve used a few times.

Full Brow Brow Powder in Dark

Full Brow Brow Powder in Dark

This is my hero product from Full Brow. When I first opened the package and saw the shade that was named Dark I thought it was a misnomer. It looked gray to me not like a dark brow shade.

Full Brow Dark Brow Powder

Full Brow Dark Brow Powder

Dark brow swatch

Dark brow swatch

Better light proved that it was actually a dark enough shade for a brunette. My worry though is the front of my brows which have permanently lost hair. I’m slowly growing some back using Wink Lash and Brow Enhancing Oil but I’m eager to have real looking brows. Those fears are allayed with this powder. I’m really loving how naturally this fills in my eyebrows. Using the excellent Brow Brush I start by outlining the top of my brows, then I go back and fill in the hairs smoothing them out to look natural yet full.

Full Brow brush

Full Brow brush

On to the Brow Wax, a totally clear wax that isn’t heavy at all. I’ve tried other waxes that I could feel on my eyes but this one is lightweight enough to hold everything in place yet doesn’t feel sticky. Its purpose is to keep your brows in place so that you can forget about them. It contains antioxidants and oils so it’s nourishing your brows while doing its job.

Full Brow Brow Wax

Full Brow Brow Wax

I have to give an extra rave for their brow brush. It’s not the only one in my collection but it’s one of the best I’ve used. The bristle end is just stiff enough to apply and blend the powder and wax without being harsh. (I still have my original brow brush from Smashbox that actually hurts when I try to use it.) The spoolie end of the Full Brows brush is nicely shaped and helps me keep my brows shapely.

Full Brow brow brush

Full Brow brow brush

Full Brow brow brush

Full Brow brow brush

While I just have a mini size of the brow highlighter I’ve gotten to like it. It’s a very light golden shade that isn’t sparkly yet nicely illuminates the area just under the arch of my brow or just above it.

Full Brow Highlighter

Full Brow Highlighter

Full Brow Highlighter

Full Brow Highlighter

The Brow Powder is available in 4 shades (blonde, taupe, natural brown, and dark) at Free People and 7 shades at their Australian website. For those of us in the US or Canada, shipping is more reasonably priced through Free People.

Full Brow is making my look a whole lot better and I’m delighted to look in the mirror and not look incomplete. This is worth a try by all, especially us brow challenged women.  —  Marcia

*sent for consideration