No longer a specialty item for makeup professionals, primer has come into vogue in the last decade and has seen a large spike in usage and availability to the well-made faces of the public. Makeup enthusiasts have to adapt to all sorts of environmental challenges to continue looking their best, and primer is a versatile product that should now be a staple of everyone’s makeup regimen.
Thinking of your face as a canvas, primer is the base coat of paint that serves as the anchor; it holds other products in place, makes it easier to correct mistakes or smudges and provides extra moisture or nutrients as needed. Your facial canvas needs to be as smooth as possible, and primer helps to achieve that. It fills in lines or enlarged pores on your face, creating a smooth surface for foundation and pigment. Applied after moisturizer, a thin layer will go a long way. On areas that tend to be oily, like the eyelid or nose, a primer will help the makeup adhere (tartecosmetics.com has an excellent eyelid primer containing mineral-rich Amazonian clay).
The best place to start is a general face primer. Choose one that fits your individual skin type, or look for one that is suitable for all skin types. The best face primers provide moisturization, anti-oxidants and vitamins in addition to smoothing your face canvas and helping makeup layers from sweating off or streaking. If you like, pick one that has an SPF, for extra protection from the elements.
If you’re switching to waterproof mascara for summer wear outdoors, a lash primer will provide many benefits. As waterproof mascara is formulated to not be easily removed with just water, it can be somewhat harsher on your lashes. A primer will not only help the mascara stick to your lashes and increase its efficacy, it will smooth the application process, reducing pulled lashes and general lash loss.
The multiplEYE Enhancing Primer from Tarte is a good example; it is specially formulated with proteins to assist in lash length and growth. Because of its staying power, waterproof mascara can be trickier to remove; combat this problem with a moisturizing eye makeup remover. Be sure to pick something that doesn’t leave a residue and is formulated for your skin type. Now get out and enjoy the rest of the summer!
*this article was written in cooperation with tarte cosmetics as a sponsored post