More beautiful IT Cosmetics Vitality Lip Flush Butter Glosses (review, swatches and giveaway)

IT Cosmetics Vitality Lip Flush Butter Glosses
IT Cosmetics Vitality Lip Flush Butter Glosses

It Cosmetics is such an amazing company. My first experience with IT was when people were raving about Bye Bye Under Eye which was a relatively new product. Of course I had to instantly buy it and I’ve been using it ever since. The company grew slowly but surely and now it’s become a full fledged brand that keeps getting better every time they create a new product. The latest products that we’ve been lucky enough to receive for review are the Vitality Lip Flush Butter Glosses. Yes this has a long name but once you apply one of these glosses you’ll understand why they need the word “butter” in it and you’ll see why they use the word “vitality” in the name.

IT Cosmetics Vitality Lip Flush Butter Glosses
IT Cosmetics Vitality Lip Flush Butter Glosses

Lisa previously reviewed 3 shades (Joyful, I Believe, Ruby Slippers) plus an unusual blue (News Anchor Blue) that helps brighten the look of these glosses and your smile. Now it’s my turn to introduce you to 3 more: Perfect Nude, Naturally Pretty and Pretty in Pink.

From top: Pretty in Pink, Naturally Pretty, Perfect Nude
From top: Pretty in Pink, Naturally Pretty, Perfect Nude

Vitality Lip Flush Butter glosses have great ingredients that you want in your lip products:  hydrating anti-aging collagen, peptides, hylauronic acid, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba oil plus a plethora of antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea.

It Cosmetics Perfect Nude wand
It Cosmetics Perfect Nude wand
It Cosmetics Perfect Nude gloss
It Cosmetics Perfect Nude gloss

PERFECT NUDE is really a perfect nude; that’s because it’s a nude that isn’t too nude. We all seem to want that JLo nude look but we don’t want to look like The Walking Dead. This has a nice warmth to it and it actually imparts some color. It’s great on me alone (I prefer light lips) and is wonderful over a lipstick to give it more staying power. This wand is a wonder for applying lipgloss. The indentation picks up extra color so that you don’t have to ‘double dip’.

IT Cosmetics Naturally Pretty gloss
IT Cosmetics Naturally Pretty gloss
Perfect Nude and Naturally Pretty
Perfect Nude and Naturally Pretty

NATURALLY PRETTY is a light mauve pink on me. It’s a midtone shade that turns slightly darker on me a few minutes after I apply it. At first glance I classified it as pink but then when I opened up PRETTY IN PINK I could see some warmth in Naturally Pretty that I didn’t notice at first.

IT Cosmetics Pretty in Pink gloss
IT Cosmetics Pretty in Pink gloss
IT Cosmetics Pretty in Pink
IT Cosmetics Pretty in Pink

PRETTY IN PINK is my absolute favorite. This is a cool pink on me that changes to a slightly darker shade with time. I do feel pretty in it so it’s aptly named.

IT Cosmetics Pretty in Pink gloss
IT Cosmetics Pretty in Pink gloss

There is no shimmer in any of these glosses. They are all creamy and super hydrating. They feel cushiony on my lips. The never feel sticky even though they are a gloss, I just feel moisture. If I want them to last longer I’ll start with a lipstick liner all over my lips but I actually prefer the colors as they are and don’t want to change them at all. I love that these are anti-aging since something in my life needs to be!! — Marcia

Now here’s what you are waiting for – A GIVEAWAY. We were sent two of these fabulous glosses as extras and they will soon belong to one of our subscribers. The two shades are PERFECT NUDE and NATURALLY PRETTY. This giveaway is open to US and Canada only through Thursday, July 25th at 11:59 p.m. ET. Good luck!!

a Rafflecopter giveaway


  1. Vicki Wurgler | 16th Jul 13

    I have a Clinique gloss that I am using now that I love

  2. The Style Page | 16th Jul 13

    @beautyin Bye Bye Pores is opaque and made my face look like a mask. I’ve placed an order for the YLBB pencil in Tan/Rich and will tell you about it.

    I prefer sheer lip sticks and gloss sticks (for example, Laura Mercier) to lip glosses, although I’m loving the LMdB lip gloss that I won through ÇaFleureBon. At the low end, I like Softlips Coral Gloss,

  3. Sherry | 16th Jul 13

    I have been using Stila glosses and any crayon like pencil gloss as well this summer….never have tried IT cosmetics but have heard soooo much about this brand. I am a lippie addict 🙂 love to try any and all. Have a good one! Thanks for the opportunity.

  4. Amber | 16th Jul 13

    I don’t think IT Cosmetics makes anything that I don’t want to try haha!
    My favorite lipglosses are nyx butter gloss and the moxie lipglosses from bare minerals.

  5. Brittany Sterling | 16th Jul 13

    I love all lip gloss. I have used Clinique the chubby stick, Mally, smashbox, Stila..I love trying everything and would like to try the IT Cosmetic Brand.

  6. latanya | 16th Jul 13

    Mary Kay

  7. Denise F | 16th Jul 13

    I love Mary Kay 🙂

  8. Katherine Donovan | 16th Jul 13

    My favorite lip gloss is Maybelline.

  9. Lori | 16th Jul 13

    I recently discovered IT cosmetics and love them. I am using Mally Clinique and Sephora glosses

  10. Rachel Beltz | 16th Jul 13

    I love Maybelline! I’m addicted

  11. Sharon Siqueiros | 16th Jul 13

    I like Bare Minerals

  12. Mamavalveeta03 | 17th Jul 13

    It used to be Bobbi Brown, but lately, I’m hooked on Tarte Maracuju glosses.

  13. Kelly Commerford | 17th Jul 13

    I’m a longtime fan of Lancome’s JuicyTubes.

  14. Gloria Gutierrez-Medina | 17th Jul 13

    I recently started using NYX and love it!! Also the Baremineral are fantastic!!!

  15. vanessa martinez | 17th Jul 13


  16. Shari Dalton | 17th Jul 13

    I like Benefit Lip Gloss the most.

  17. Andrea Darst | 18th Jul 13

    I love Maybelline’s 10 hour gloss stain

  18. Cindi | 18th Jul 13

    I like Bobbi Brown’s Tutu Lipgloss.
    Thanks, Cindi

  19. Traci Reid | 20th Jul 13

    I love Tarte glosses. But my bag is full of all different brands.

  20. Minoxidil for Men | 21st Jul 13

    Hello There. I found your blog the use of msn. This is a very neatly written article. I will be sure to bookmark it and come back to learn extra of your useful info. Thank you for the post. I’ll definitely comeback.

  21. Madi | 21st Jul 13

    Bare Minerals! 🙂

  22. Anna Wang | 21st Jul 13

    Stila Glosses

  23. Ann | 21st Jul 13

    I love Revlon! They’re affordable and accessible.

  24. maria | 21st Jul 13

    I love Lancome Juicy Tubes

  25. The Sunday Scoop 7/21/13 | 21st Jul 13

    […] newest giveaway on the BIZ is for 2 It Cosmetics lip glosses. These are only the most moisturizing glosses around. This is open through 7/28/13 to US and […]

  26. Tooth Fairy | 21st Jul 13

    I use vitamin E ointment to add a glossy shine to my lips! ? It would be sweet to try this cosmetic brand!
    Lips afterall are surrounding teeth for a fantastic smile!!

  27. Kit Novak | 22nd Jul 13

    I have many. But right now I am smitten with SoftLips lip gloss. One is a coral and the other is a very sheer pink. Love them!

  28. Niki T. | 22nd Jul 13

    I’d have to say Buxom. =)

  29. Mer | 22nd Jul 13

    I’m not really loyal to a particular brand…I see pretty new colors, I buy! I do have quite a lot of Stila, however.

  30. Nancy Casseus | 24th Jul 13

    I really love Bobbi Brown Shimmer Lip Glosses. But, then again, I’m a lip gloss whore anyway. Lip gloss rules me!!

  31. Cathy | 25th Jul 13

    I am finishing up a Clinique gloss now, maybe It cosmetics can be can be next?

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