IT Cosmetics Vitality Lip Flush Butter Glosses review and swatches part one

IT Cosmetics has made my day yet again. Their new Vitality Lip Flush Butter Glosses ($24) are beautiful, and they sent the BIZ several different shades to review. I have four shades for you today, and Marcia will be posting her review of the remaining later.

These buttery glosses are both pretty and functional. The glosses have a whole host of ingredients: hydrating anti-aging collagen, peptides, hylauronic acid, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba oil plus a plethora of antioxidants including Vitamins A, C, E, Acai, Green Tea and White Tea.

Vitality Lip Flush Butter Glosses bestow color, shine, and major hydration upon your lips.

IT

My Vitality Lip Flush Butter Glosses!

I love the applicator, which is a play on the traditional doe foot sponge applicator. It is flexible, with a hole in the center.  The soft but firm sponge picks up and applies color like a dream.

The perfect sponge applicator

The perfect sponge applicator

The gloss itself has a slight vanilla taste that is quite pleasant. The texture is somewhere between a gloss and a liquid lipstick. I find these glosses to be beautifully shiny, hydrating, and long wearing.

IT

top to bottom:  Joyful, Ruby Slippers, I Believe, News Anchor Blue

The colors are a collection of universally flattering nudes, pinks, and berries, plus one surprise:  News Anchor Blue gloss, which is a lab sample. News Anchor Blue is a smaller size (o.16 oz, whereas the regular sized glosses are 0.11 oz.) and it is part of a Lip Butter Gloss Set sold on QVC.com.

News Anchor Blue

News Anchor Blue

News Anchor Blue is a sheer shimmery blue that is meant to brighten teeth.  It goes on quite sheer and is lovely for those with pigmented lips.

News

News Anchor Blue swatch

News

News Anchor Blue on

It is pretty, natural look by itself, and it also layers beautifully over other colors to provide some shimmer and depth.

Joyful

Joyful

Joyful is a mauve pink without any shimmer. This one doesn’t have any bells or whistles, it’s just a great go-to color with lots of shine.

Joyful

Joyful swatch

Joyful

Joyful on

I love this color, it’s always perfect no matter what I am wearing or how dressed-up or dressed-down I am.

I Believe

I Believe

I Believe is a shimmery raspberry shade.

I Believe

I Believe swatch

I Believe

I Believe on

Based on how it looks in the tube, I was surprised at how I Believe goes on more sheer than I expected. The shimmer is very subtle, and it has amazing shine.

Ruby Slippers

Ruby Slippers

Ruby Slippers is a shimmery red.

Ruby Slippers

Ruby Slippers swatch

Ruby Slippers

Ruby Slippers on

Like most reds, this pulls pink on me, but I love it. Ruby Slippers is the most highly pigmented of the bunch and the wear is truly impressive for a gloss.

Overall, I am thrilled with my pink and berry shades plus the lab sample News Anchor Blue. My love affair with IT Cosmetics continues, their products just get better and better.  Stay tuned for Marcia’s review of the nude shades plus one more pink shade, including Perfect Nude, Naturally Pretty, and Pretty in Pink.  – Lisa

*pr samples

Comments

  1. Mamavalveeta03 says:

    I’m so glad you reviewed these, Lisa, because I’ve had my eye on them at QVC for quite some time after seeing Jamie Kern Lima or Jamie Lima Kern, or….let’s just call her Jamie, feature these on TV. I was particularly interested in the “Nudes” set, but then I read that they are VERY sheer, which you just confirmed for me. So the “Pinks” set is one I’ll be watching for. (What set is “Joyful” part of??) Thx!!

Trackbacks

  1. [...] It Cosmetics comes out with new products Beauty Info Zone sits up and pays attention. The Vitality Butter Glosses from It are worth a first, second and third [...]

  2. [...] It Cosmetics comes out with new products Beauty Info Zone sits up and pays attention. The Vitality Butter Glosses from It are worth a first, second and third [...]

  3. [...] shade. This has all the wonderful qualities of the Vitality Lip Blush Gloss Stains that have been reviewed on the BIZ plus this natural stain to suit you [...]

  4. [...] previously reviewed 3 shades (Joyful, I Believe, Ruby Slippers) plus an unusual blue (News Anchor Blue) that helps brighten the [...]