If you haven’t heard of THE ORDINARY then you just aren’t part of the “in” crowd. LOL. In actuality, it’s one of the hottest companies out there right now and the two big reasons for that is the quality and prices of their products. Their parent company Deceim calls themselves The Abnormal Beauty Company. When you receive what you’ve purchased that’s what you’ll see on the box. It prepares you for what you are about to experience. As Deceim says “The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”. ”
I’ve purchased both skincare and foundation from The Ordinary. The foundation is the beginning of their Colour line and has taken off like wildfire. The orders are coming in rapidly, so fast that it’s difficult for them to keep up. It may take weeks (I think I waited almost 4 weeks) but patience is a virtue when you enjoy what you’ve bought.
Today it’s all about their two foundations: Serum and High Coverage. Both are available in a large range of shades and undertones. In my experience there’s a minor different in shade between the two coverages but it’s so small that it’s negligible.
Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone.
Not being sure what to order I chose 1.0 N and 1.1 N. I really didn’t need to do that since the colors turned out to be so close to each other that either works on my pale skin. 1.0 N is Very Fair Neutral while 1.1 N is Fair Neutral.
The Serum foundation is said to be a lightweight medium-coverage formula but I disagree and consider it a light formula. The coverage possibly can be built to medium but with the amount I’m comfortable using I find the coverage to be quite light.
1.0N and 1.1N are practically identical on my skin with 1.1N being just a little more yellow. This is a very natural looking foundation that is low in viscosity. I prefer using my fingers with this rather than a brush or sponge. The Serum Foundation is a semi-matte finish. It doesn’t cover my freckles and some of my redness shows through but it’s a natural look which works for me most days.
Deceim says that their ‘proprietary spreadablilty system’ allows pigments to look natural on skin (yes), resist collecting within fine lines (not so sure about this), and stay on for longer. Marcia says that at the end of the day I notice this makes my pores, especially on my nose, look more pronounced. That’s my only grievance with this.
THE ORDINARY COVERAGE FOUNDATION
The Ordinary calls this their High-Spreadability Pigment Suspension System with High Coverage. There is a big difference between the coverage of the Serum and Coverage foundation. I like this High Coverage formula a little better since it’s dewier and has a fuller look to it. There’s more pigment than in the Serum foundation but it never looks cakey on me. I like that this isn’t an oily cream and that it spreads with ease. I find just about any tool helps me with application: fingers, a makeup sponge, a brush like Artis.
I’ve been using this with my PUR No Filter Primer to give it an even smoother and longer lasting finish but it works almost as well on its own. The Ordinary, of course, recommends their primer but I haven’t read raves about it.
There are several reasons to try this foundation.
It’s important too to know about SPF with with The Ordinary Coverage. “Coverage Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.”
Do I recommend these products? Of course I do. There are so many positives and very few negatives. I don’t have reactive skin but I think one or the other would work for any skin type. The Serum Foundation especially would work for those with oily skin. While these aren’t my holy grail of foundations I’m not sorry that I bought them and I’m using them almost every day. As I’m typing this I have Make Up For Ever’s Ultra HD Invisible Coverage Foundation on the left side of my face and The Ordinary Serum Foundation on the right side of my face. I see no difference in the coverage. At $43 vs $6.70 which would you choose? — Marcia
*nothing to disclose
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