Not long ago a reader accused us of only writing positive reviews. I’m not sure what the problem is with that but we prefer to be upbeat and tell you what we like about a product while also pointing out what didn’t work for us. There is nothing in the world of cosmetics that’s going to make 100% of us happy. That’s why we read more than one review to decide if something would work for our skin or not.
An item that was recommended to me was Rimmel Lasting Finish 25 HR Foundation with Comfort Serum. I’ve been on a cosmetic board with this woman for years so I knew what her taste was like. She compared this to my beloved IT Cosmetics CC+ so I just had to test it and see if anything could match up to that. The first thing to note is that this is a new foundation with an old name. It’s been reformulated according to Rimmel London.
The next time I was at CVS I picked it up (love their beauty coupons and beauty club!!) in the lightest shade they carried, 091 Light Ivory. On the Rimmel London website they show this is available in 11 shades from 010 Light Porcelain to 400 Natural Beige but at CVS I only noticed about 7 shades. This is not a foundation that is meant for women of color obviously.
Does this compare to IT Cosmetics CC+ Cream? Yes and no. It’s a much fuller coverage even though Rimmel calls it a medium coverage. It covers very well and hides most of the redness on my face. The only concealing I have to do is under my eyes. It has an SPF of 20 while IT has an SPF of 50.
Does it last all day? I have no intention of testing this for 25 hours to find that out but I have worn it on days that last 14-15 hours and haven’t had to touch it up at all.
As you can see on my hand it’s a great match. I was wavering between 091 Light Ivory and 100 Ivory in the store. It’s a pain not being able to swatch there! I went with Light Ivory since it was less yellow. When I held the bottles up to compare I felt that Light Ivory might be too pink but luckily it’s not.
When I got home and decided to do some photography that’s when I went to make sure I had my receipt. I was absolutely certain that I’d be returning this because of the fragrance I noticed as soon as I opened the jar. The smell lingered on my hand so I was concerned. But I wore it anyway figuring I could wash it off – but I barely noticed the fragrance once on my skin. I was (and am) thrilled about that. I’ve worn it a dozen times since I bought it and it’s never been a problem. Most days I switch between this Rimmel foundation and the IT CC+ Cream.
Rimmel says that this is sweat, heat, humidity and transfer proof for up to 25 hours. I think they make a good point here. I haven’t had any problems no matter the temperature. I feel that I’m going to enjoy this more though when autumn actually arrives and it’s not as hot and humid. For $6.99 or less this is a great beauty buy for me. While I’m sorry to disappoint that one reader, I’m happy that this is another positive review. As Sally Field would say “I like it, I really like it.” — Marcia
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