Ready for something new? Try Voula, the Serum Foundation

About this time of year we are usually thinking about how we can make our visages more lovely. With so many celebrations coming up looking our best is a priority. With the new VOULA Beauty Serum Foundation ($50) we’ve found a friend that is providing us with skin that looks better each day and will help us through the holidays and more.

Voula, Founder & Owner of Voula Beauty

Created by Stavroula Fotiou who was inspired by Greek beauty she decided to create her own collection. Armed with a passion for bio-active botanical ingredients, high-performance formulations, and the belief that luxury cosmetics should blend perfect pigments, incredible finishes, and extraordinary ingredients, she created the brand she had always dreamed of.  This foundation comes in 8 shades:

01 – Very fair with neutral undertones; for very fair skin

02 – Fair with light yellow undertones; for fair skin

03 – Light with neutral undertones; for light skin

04 – Light-Medium with neutral undertones; for light to medium skin

05 – Tan with neutral undertones; for medium skin

06 – Warm honey tan with yellow undertones; for medium skin

07 – Caramel tan with peachy yellow undertones; for medium to dark skin

08 – Golden dark tan with peachy yellow undertones; for medium to dark

In addition to the shade selection, the formula is serum based with an ingredient called SEPILIFT DPHP, which hydrates, firms, and fights wrinkles, making it a terrific multi-tasker. It also has mastic, ‘an aromatic resin from the bark of a tree that grows on the Greek island of Chios and has been used for health and beauty since the time of the ancient Greeks.’ Mastic tighten pores and reduces shine, another reason to give this foundation a try!


Marcia wears both Shade 01 and Shade 02

With 8 shades to choose from and a terrific comparison chart I was able to find two shades that match me well. Both Shades 1 and 2 work well for me with 01 being the best match. VOULA compares 01 to MAC NW15 and Bobbi Brown Porcelain which are the exact shades I wear in those two brands. But I find that 02 (MAC NC20 and BB Ivory) also works well for me and I’m the only one who can notice a difference.

Voula Serum Foundation

Let me tell you why I like this Serum Foundation so much…

First it’s fragrance free which is a priority for me.

Second it blends so easily no matter what tool I use. I’ve used my fingers, my IT Cosmetics Heavenly Lush brush, my Artis brush, and a cosmetic beauty blender sponge (or two) and each one gives me what I want – coverage that’s light to medium weight that makes me feel wonderful.

Voula Shade 01 and 02

This is a water based serum foundation that doesn’t mask your face. My “freckles” show through but not my unevenness. It can be layered but I’ve never found the need to do so. I’ve been alternating between the 2 shades and different tools and find that I’m always happy with the finish. I don’t need to powder everywhere to set it either which is what I prefer. Shade 01 has a lighter, cooler undertone with a hint of peach while Shade 02 is a warmer more beige tone.

Voula Shade 01 and 02

This is a very happy find and one that I’ll be using for months to come.

Lisa wears both Shade 03 and Shade 04

I am totally bowled over by this foundation. It’s fantastic.

Voula The Serum Foundation in Shades 03 and 04

The shades I have are very forgiving. I can use either the 03 or the 04 shade. The 03 is lighter and slightly cooler in tone, so while it will be a perfect match for me mid-December, right now I use it with a bit of 04 mixed in, or I use the 04 all by itself.

Voula The Serum Foundation Shades 03 and 04

Voula The Serum Foundation Shades 03 and 04

I love the texture of this creamy liquid. It looks so natural on – Voula The Serum Foundation is a foundation that really melds with skin and becomes one with it; it doesn’t just sit on top of the skin. I also love the coverage. It covers everything that needs to be covered – my hyperpigmentation, my blue areas like that pesky vein, any blemishes that popped up just to annoy me. In fact, I don’t need to worry about much concealer, just a little under my eyes.

I love that I hardly need to powder my nose during the day. This foundation has amazing lasting power, and it really does make my pores seem tiny and practically eliminates my shiny nose syndrome, but it doesn’t make my skin look dry and flat like matte or powder foundations can.

I don’t use much, just a small squirt on my steel palette, then I use my IT Cosmetics foundation brush to buff it in – it takes about two minutes for perfect coverage that looks fantastic all day long. I am super impressed.

Wearing Voula The Serum Foundation Shades 03 and 04

You can find Voula The Serum Foundation online at – we hope you check out this beautiful foundation, we know you will be happy you did!


  1. I really love serum foundations and this one sounds amazing! I think I would be shade 01.

  2. Looks and sounds lovely. Serum foundation is so light and hydrating!

  3. looks like a nice lightweight foundation!

  4. I’ve never heard of a serum foundation before – does it have skincare ingredients or does that just mean it’s very lightweight?

  5. It sounds great but I may need more coverage.

  6. You had me at serum foundation! I am really curious about the ingredients.

  7. I love foundations that are easy to blend! I tend to forget about fussy products too quickly, and never reach for them again.

  8. Looks like there’s quite a bit of coverage for a serum foundation! Usually serum foundies are a tad on the sheerer side. Great to hear these are very blendable!

  9. I love multi-tasking products. I haven’t heard of this brand but it sounds like it’s my kind of foundation. I’m a light to medium coverage person.

  10. It has a really nice finish. I like that it doesn’t take very much to cover the face.

  11. Christy Peeples DuBois says

    This sounds like a great foundation which is what I’m always looking for. The fact the it has good for the skin ingredients makes me feel good about wearing it. It does look really natural and I like that. I am bookmarking this page for future use.