Makeup Wars – a favorite foundation of 2014

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This week the Makeup Wars team is doing a series of articles. We are supposed to pick a favorite foundation for Monday, a favorite lipstick for Tuesday and a favorite blush for Thursday. Picking only one is a chore and it makes me feel like I’m slighting all the others that I call favorites. I’m sort of playing by the rules but maybe not exactly.

IT Cosmetic IT-O2  foundation and CoverFX CC Cream
IT Cosmetic IT-O2 foundation and CoverFX CC Cream

I’ve chosen two of my 2014 acquisitions that I haven’t reviewed before. To pretend I’m not cheating only one is a foundation and the other is a CC Cream, which is a form of foundation but who’s counting?

IT Cosmetics IT O2 Ultra Repair Liquid Oxygen Foundation
IT Cosmetics IT O2 Ultra Repair Liquid Oxygen Foundation

IT COSMETICS O2 ULTRA REPAIR LIQUID OXYGEN FOUNDATION was a gift to me from a wonderful blogger. She knew I wanted to try it and she had it in Fair which was too light for her. When she offered it, I jumped at the chance to try this out.  Like all IT Cosmetics products, it has anti-aging skincare built in, “It’s infused with Anti-Aging ingredients and the proprietary IT Cosmetics® Drops of Light Technology® reflecting pigments to optically blur away the appearance of imperfections.

The foundation starts off sheer but you can build it up to a full coverage if you want. I wore it a lot this summer since I liked that it was lightweight yet gave me good coverage. The formula is dewy and it allows skin to breathe. Ingredients include Peptides, Hydrolyzed Collagen, Niacin, Hyaluronic Acid and Grape Seed Oil plus Vitamins A, C, & E. The foundation is Paraben-free, Talc-free and Sulfate-free and Fragrance-free.

CoverFX CC Cream
CoverFX CC Cream

COVER FX CC CREAM, TIME RELEASE TINTED TREATMENT is my newest CC Cream. While I love the CC Cream from IT Cosmetics, I needed to try the Cover FX after all the raves from my friend Phyrra. Since there are 10 shades that this is available in, I went to Sephora to buy mine. I decided that the closest match was N Light which is for fair to light skin with neutral undertones. I actually have a very adaptable skintone since I’m freckled. My swatch makes it look yellower than it actually is.

from left Cover FX, CC, IT O2 foundation
from left Cover FX, CC, IT O2 foundation

My favorite way to apply the Cover FX CC Cream is with the Urban Decay Good Karma Blending Brush (which deserves an award for best brush!), although it goes on just as smoothly with my fingers or a Beauty Blender Sponge. It has beautiful coverage for a CC Cream and the bonus is it has SPF 30 plus it’s fragrance free. It’s oil free, contains no parabens, sulfates or phtalates. CC Cream Time Release is clinically tested, vegan, and free of mineral oil, fragrance, gluten, and talc. I have used this so many times that I don’t bother putting it away. I know several times a week I’ll want it.

Both of these deserve to be in my top foundations of the year. They both give a great finish and didn’t melt away in the heat of the summer. They last well throughout the day and contain ingredients that are good for my skin.

I can’t wait to see what the others pick since there’s always room for another foundation in my life! What would you choose if given only one choice? — Marcia


  1. kelly | 29th Dec 14

    LOVE IT!

  2. Laura MyNewestAddiction | 29th Dec 14

    I am dying to try the CoverFX!

  3. Jessica | 29th Dec 14

    I hear great things about both of these companies!

  4. Lola Seicento | 29th Dec 14

    I must have both of these!!!!!!

  5. Ange | 29th Dec 14

    I really need to try out Cover FX! I hear such awesome things about them all the time!

  6. beautyin | 29th Dec 14

    Ange, Phyrra is the one that turned me on to Cover FX. I’ve got to explore more items from them now.

    Lola – you have to have these two. I totally agree. You’ll love them both.

  7. beautyin | 29th Dec 14

    @Jessica, I adore IT Cosmetics and I’m starting to get into CoverFX now too. Next time I’m at Sephora I want to pick up a few items from them.

  8. Retrodiva | 29th Dec 14

    Great picks! I love CoverFX – their stuff never disappoints.

  9. jbrobeck | 29th Dec 14

    Now you’ve got to try mixing them together!

  10. Phyrra | 29th Dec 14

    You know this CC Cream is my favorite 🙂 Happy to see you mention it!

  11. Nancy | 29th Dec 14

    Nice picks! I love IT Cosmetics foundations!

  12. Eugenia | 29th Dec 14

    Great choices!! I so like that CC cream!

  13. beautyin | 29th Dec 14

    Eugenia and Nancy, I think we are all on the same page about CoverFX and IT Cosmetics, especially IT. Great products

  14. Cindy (Prime Beauty) | 29th Dec 14

    Love IT Cosmetics. I really need to try Cover FX too.

  15. Brooke @ Blushing Noir | 1st Jan 15

    I love the IT O2 for the lighter days!

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