IT Cosmetics Confidence in a Compact swatches

I am loving the IT Cosmetics Confidence in a Compact – it’s a beautiful solid serum foundation that provides all the benefits of the Confidence in a Cream Moisturizer with a full coverage foundation. Plus, it has full sun protections with SPF 50+ UVA/UVB physical sunscreen. Today I have swatches for all seven available shades.                                                                 samples

IT Cosmetics 2IT Cosmetics Confidence in a Compact serum/foundation comes in seven different shades:

  • Fair: porcelain skin; fairest of the fair
  • Light: if you have a bit more warmth to your skin
  • Medium: light to medium skintones
  • Medium Tan: if you have a warm or golden-medium skintone
  • Tan: tan skintones
  • Rich: tan to rich skin with golden tones
  • Deep: rich to deep skin with a warmer tones

There is a learning curve with this foundation. At first I was using way too much and it settled into my fine lines and wrinkles. This is such a rich foundation that you only need a small amount. Start with a tiny bit and then build from there. The right amount buffed in properly gives me incredibly glowy skin with an even skin tone.  Here are pics and swatches for all the shades. First up, the four lightest shades:IT Cosmetics Confidence in a Compact Fair and LightConfidence in a Compact FairConfidence in a Cream LightIT Cosmetics Confidence in a Compact Medium and Medium TanConfidence in a Compact MediumConfidence in a Compact Medium TanIT Cosmetics Confidence in a Compact swatches

IT Cosmetics Confidence in a Cream has three options for women with darker skin tones:

It Cosmetics Confidence in a Compact Tan Rich DeepConfidence in a Cream TanConfidence in a Cream RichConfidence in a Compact DeepIT Cosmetics Confidence in a Compact Tan Rich Deep swatches

The more I use this foundation, the more I love it. There are lots of wonderful items to try from IT Cosmetics and Confidence in a Compact is definitely one of them! You can now find IT Cosmetics at ULTA, which is awesome news because there is a good chance there’s an ULTA just a few miles from your house. Be sure to check it out!  – Lisa

* sent for editorial consideration, affiliate links


  1. Lola Seicento | 23rd Feb 17

    This formula looks and sounds wonderful!

  2. Never Say Die Beauty | 23rd Feb 17

    I’ve gotta make a trip to Ulta to check out these shades. Is the foundation sort of a cream?? I have a hard time getting a good color match from IT – Light is usually too dark and Fair is too light and it’s too expensive to buy both, lol! But this sounds so fabulous, I’ve gotta at least take a look!

  3. Sissi | 23rd Feb 17

    These look beautiful. If only I would not have so many foundations to use up already! 😉

  4. Brooke @ Blushing Noir | 23rd Feb 17

    I was so impressed with the coverage on this!

  5. Cindy (Prime Beauty) | 23rd Feb 17

    I wish there wasn’t so much difference between fair and light–I always seem to fall between the two.

  6. Polarbelle | 24th Feb 17

    oh man, I waa really hoping you’d say it was no bueno. I don’t work with them but I do read all the reviews and end up buying it all. *sad panda needs this*

  7. Bailey | 24th Feb 17

    I haven’t tried anything new from It for a bit, but these looks pretty great.

  8. Stacie Hamilton | 25th Feb 17

    I really want to try this foundation. I saw it on qvc but need to go do a color match in person.

  9. Julie | 25th Feb 17

    I’ve been seeing this all over, and it looks great. The compact is gorgeous.

  10. beautyin | 25th Feb 17

    It is like a cream, but the texture is pretty firm. You really need to dig your brush into it at first, which picks up product and activates all the ingredients. Once I figured out how much product to use I really fell in love with it.

  11. beautyin | 25th Feb 17

    Oh, also, you guys are so right – there is a huge difference between Fair and Light. They need to come up with a ‘Fairish’ shade!!

  12. Kristina | The Feminine Files | 26th Feb 17

    I love this foundation SO SO much. I wear fair and it is a perfect match!

  13. Honeygirlk | 27th Feb 17

    I have heard nothing but great things about these products. I’m definitely thinking these will be a hit for many.

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