Max Factor is back and I’m loving it

Max Factor mascara, lipsticks, and eyeliner
Max Factor mascara, lipsticks, and eyeliner

When MAX FACTOR left the United States it was a sad time for lovers of their mascara. It was the only brand of mascara that I could count on from the drugstore. I had a few spare and used them up with sorrow. When they emailed and said they were bringing a limited amount of products back to the US I was thrilled and quickly sent my address for these samples. Now I’m going to be sad again if this was just a tease and they don’t stick around.

The four MAX FACTOR X products that are available are MASTERPIECEMAX mascara, MASTERPIECE High Precision Liquid Eyeliner, and LIPSTICKS in Simply Nude and Maroon Dust. Obviously a limited number that hopefully will grow.

MAX FACTOR X mascara, eyeliner and lipsticks
MAX FACTOR X mascara, eyeliner and lipsticks

MAX FACTOR X MASTPERPIECEMAX HIGH VOLUME AND DEFINITION MASCARA is available in Velvet Black locally (try Walgreens or Target) for $9.99.


The brush is a high tech IFX brush and is said to have 4x more volume than you’d have without. What I’ve found though is that the definition I get from this mascara is what stands out and reminds me of what I’d been missing.


Max Factor was the one that started the craze of using a rubber brush and soon everyone followed. This mascara has never smudged on me even after a nap. I don’t end up with pieces of mascara under my eyes. It’s on my lashes even through 12+ hour days. I instantly get definition and with two coats I get volumizing. If I decided to add a third coat there’d be even more volume.


MAX FACTOR X MASTERPIECE HIGH PRECISION LIQUID EYELINER ($9.99) is an intense black liquid liner with a non-typical brush. The brush is more like a paddle brush though on the small side. I’m used to a pencil tip so I had some problems with this liner. My picture is my first attempt with it and I wasn’t happy with the result. The liner is great if you like a thicker line but even with practice I’m not getting the thin line I prefer.

Max Factor X Masterpiece Liquid Eyeliner
Max Factor X Masterpiece Liquid Eyeliner
Max Factor X Masterpiece Liquid Eyeliner
Max Factor X Masterpiece Liquid Eyeliner

My eyes have never done well with a cat eye look since they are droopy at the ends. I’ve had pros do the look on me and it’s okay but I am a klutz when it comes to a cat eye or thick liner. But those of you who can wear a cat eye will love this deep dark slightly shiny liner.

max factor lipsticks 2

MAX FACTOR X LIPSTICKS ($9.99) are available in just two shades. These are both perfect for me but may be too light for many others. These are both renditions of nude lips and I’m head over heels in love with them. The one that really stole my heart is Simply Nude. This is a pink nude that I wear with a nude lipliner (Chanel Nude or Milani Nude) and it’s exactly the shade I’m most comfortable wearing. max factor both lipsticksSimply Nude is a light pink cool shade while Maroon Dust is warm peach nude on my lips. They are creamy and wonderfully comfortable to wear. I had been anxious to buy Charlotte Tilbury Kim K W lipstick but once I wore Simply Nude that desire disappeared since I think it gives an almost identical look color.

MAX FACTOR X Simply Nude
MAX FACTOR X Simply Nude
Charlotte Tilbury KIM KW lipstick (
Charlotte Tilbury KIM KW lipstick (

There’s no time to waste. This limited collection won’t be around for long. I know I’m ordering the mascara from Target in multiples since it meets all my criteria. I am really hoping that Max Factor sees the error of its ways and realizes that we need them back in the good old USA!

Have you missed Max Factor? What was your favorite product?  —  Marcia

sent for consideration


  1. Lola Seicento | 29th Aug 16

    OMG, I really “need” Simply Nude! It is so gorgeous!

  2. Rosie Areola (Heather) | 29th Aug 16

    Yesssssssss!! SO excitedddd!

  3. Sandy Bonesteel | 30th Aug 16

    Beautiful lipstick shades!
    I’ve always loved Max Factor makeup. Three of my favorites were the Pan Stick foundation, a moisture foundation in a glass jar (that I can’t remember the name of), and the mechanical eyebrow pencil; with refills.
    I’ve seen Max Factor Pan Silk foundation for sale online; wondering if it’s the same as the original Pan Stick.
    I hope eventually that Max Factor will begin selling the mechanical eyebrow pencil with refills; and that it will be available in America.
    Nonetheless; it is great news that Max Factor has made this decision.

  4. CosmetopiaDigest | 30th Aug 16

    My family has always had Max Factor fans – my Mum wore their makeup at her wedding. I can’t imagine what I would do if their products became unavailable to me lol. Glad you’re getting them back in the US!

  5. Carol | 30th Aug 16

    Pan Stick! Erase! Treasures from the 60’s!

  6. Eugenia Lung | 30th Aug 16

    I am loving those lip colors!!

  7. Never Say Die Beauty | 30th Aug 16

    My mother used to use Max Factor pancake foundation stick way back in the day. My older friend Nancy used to work on the Max Factor advertising account as a copywriter, and she used to tell me about Max Factor, makeup to the stars. I love the look of the mascara, and the lipsticks are both my kind of shades. I’ll be on the lookout!!

  8. Cindy (Prime Beauty) | 30th Aug 16

    I want to try the mascara and liner! Simply Nude lipstick looks wonderful on you!

  9. Tiki | 30th Aug 16

    The lip colors are so pretty. I have a liner with a similar applicator and I don’t like it at all. I have a few of the Max Factor goodies that I need to try.

  10. Bailey | 31st Aug 16

    I’m going to be on the hunt for the lipstick and mascara. I haven’t heard if they’re being launched here or not though.

  11. Aleya Bamdad | 31st Aug 16

    I’m loving everything here! I have to check them out next time I’m at Target.

  12. Beauty galore and 2 giveaways to learn about with The Beauty Spotlight Team | 3rd Sep 16

    […] for a limited preview and Beauty Info Zone has all the products to share with you. Read all about Max Factor X mascara, eyeliner, and lipsticks before it’s too […]

  13. Lisa Heath | 4th Sep 16

    Ok I need that mascara! Your lashes look incredible

  14. Joyce Chitwood | 10th Sep 16

    Oh how I wish they would bring this brand back. I used many of their products for many yrs. I love the color of those lipsticks and ur lashes look Great I think.

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