Makeup Wars – favorite drugstore foundations and concealers


Woman applying concealerWelcome back to Makeup Wars and our budget friendly theme of the week – drugstore favorites for foundation and concealer. My picks are rather limited but they are products I use all the time so they are trusted and true for me. I’ll be interested in what my fellow bloggers pick since I’m always in the market for something new.

My two favorite foundations for this theme are by Rimmel and SheaMoisture while my favorite concealers are from Maybelline. The prices are reasonable but more important I love the way they wear.


Rimmel London Lasting Finish 25 HR foundation
Rimmel London Lasting Finish 25 HR foundation

I bought Rimmel Lasting Finish on the recommendation of a friend from a Facebook beauty board. She just kept saying how perfect her skin looked with it and it was hard to resist. The hardest part of buying drugstore foundation is color matching. Since I’m very pale I start with the lightest shade. My choice was Pale Ivory 091 which is good match though a tad darker than I prefer.

Rimmel Lasting Finish Foundation in 091 Light Ivory
Rimmel Lasting Finish Foundation in 091 Light Ivory

I sometimes mix in a drop of Manic Panic Dreamtone Flawless Foundation Color Corrector in white with this and other foundations. This $9.24 product has saved me so many times and makes foundations too dark usable again.manic panicDepending on what you read Rimmel Lasting Finish is either a medium or full coverage. I’d say it’s in between. It’s very lightweight to apply and doesn’t feel heavy or look cakey. There is a fragrance to it that takes about 10 minutes before I stop noticing it but that doesn’t stop me.


Shea Moisture Weightless Shea Serum Foundaton
SheaMoisture Weightless Shea Serum Foundation

Lisa and I reviewed 3 shades of the SheaMoisture Serum Foundation in one of our side by side reviews. Above are Nude and Latte from Lisa and below is Porcelain that I use.

Shea Moisture Tea Rose Luscious Lipstick and Weightless Shea Serum Foundation in Porcelain
SheaMoisture Tea Rose Luscious Lipstick and Weightless Shea Serum Foundation in Porcelain

By coincidence I’m wearing this foundation as I type. I find this to be such an easy to wear foundation. It lays lightly on my skin yet the coverage is excellent. No matter what tool I chose to blend with, it always works well. In my original review of this I compared this $14.99 foundation to my $65 bottle of Bobbi Brown Intensive Skin Serum Foundation SPF40 and the only difference is the $40 saved and the fact that there’s no SPF in SheaMoisture.

SHEA MOISTURE Weightless Shea Serum Foundation in Porcelain
SHEAMOISTURE Weightless Shea Serum Foundation in Porcelain

While the SheaMoisture was a press sample it’s one I’d buy again without any qualms. It’s formulated with natural ingredients and never tested on amimals. It contains shea butter and Vitamins C & E to nourish, protect and moisturize. Available in 20 shades with most designated for darker skintones.


Maybelline Instant Age Rewind Eraser Concealer
Maybelline Instant Age Rewind Eraser Concealer

In actuality, the Maybelline Instant Age Rewind Eraser Concealers are the only ones currently in my makeup wardrobe. Any others are long gone. But these have made the cut and make me want to try Maybelline’s latest concealers. Sadly no personal pictures since I lost them and haven’t found a way to upload photos but… I can still vouch for these. I bought 3 different shades: #110 is the shade I use for concealer, #150 is their neutralizer shade , and #160 is their brightener shade. I’ve only used 110 and 160 so far and they do what they say. #110 is good for those of us with pale skin. It’s not a wimpy concealer, the coverage is quite nice. #160 is slightly peachy and I use this to brighten undereye circles. The formula is quite creamy and a little goes a long way.

Maybelline Instant Age Rewind Eraser Concealer
Maybelline Instant Age Rewind Eraser Concealer

As tempting as it is for me to use the cushy sponge top, it’s too heavy an application so I dot it on and then blend with my finger. Age Rewind contains goji berry and haloxen to help diminish puffiness and dark circles under your eyes. #150 is for very stubborn dark circles and should be applied prior to any other concealer.

There you have my drugstore buys. What do you use and recommend? I’m always curious and up for new challenges.  —  Marcia

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*SheaMoisture was from PR, rest are purchases. Affiliate links in use to help support blog costs.


  1. Kelly Logan Gould | 30th Jan 17

    I love Rimmel, but haven’t tried their foundations in a long time!

  2. Lola Seicento | 30th Jan 17

    Yes to Rimmel! That’s my very favorite drugstore foundation! I have not tried Shea Moistures foundation, but really want to!

  3. Brooke @ Blushing Noir | 30th Jan 17

    It’s so important to me to have full coverage but not have things feel heavy. These sound amazing!

  4. Lynne B | 30th Jan 17

    I’ve been looking for an undereye concealer/brightener. I purchased the Maybelline one in pink that is supposed to brighten. But I realized I needed an orange-y color corrector for my undereye circles. I tried Laura Mercier’s and that did the job but also lightened up my wallet. Now NYX has come out with some orange shaded concealers but I haven’t tried that yet. I’m going to check out the ones you’ve recommended and hope they have a shade for me.

  5. Cindy (Prime Beauty) | 30th Jan 17

    I didn’t know Shea Moisture had foundations! I will definitely check them out!

  6. Christa @perilouslypale | 30th Jan 17

    I need to dig out that Rimmel Foundation again. I can’t remember what I thought of it for some reason!

  7. Brittany | 30th Jan 17

    Say whaaaat? I didn’t even know Manic Panic had foundation color correctors. SO good to know!

  8. Phyrra | 31st Jan 17

    Manic Panic Dreamtone White is in my collection!

  9. Christine | 4th Feb 17

    I love that same Maybelline concealer, but I ran out of it about a year ago. I should check it out again!

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