Over the last almost 3 months I haven’t been able to control a lot in my life. But happily I have been able to control what I’ve used on my hair. There are two different lines that I used exclusively for the last few months and I’m here to not only share ECRU New York with you but to offer a giveaway for my favorite product in the line.
In the summer ECRU New York sent some of their Acacia line of products. The shampoo and conditioner went right into my shower while the BB Protein Cream went on my vanity.
ECRU New York was created to “Treat and Perform”. Silk proteins are used in every product within the collection because they strengthen and improve the integrity of the hair.
What are Silk Proteins? According to ECRU they are the highest grade protein ingredients created from the hydrolysis of silk fibers. The inner part of silk is removed by this hydrolysis. It’s been used in high grade skincare for years but research found that these silk proteins formed a protective film that sealed the hair. The result is a hair cuticle with increased elasticity, beautiful shine and protection from damage.
The products I’ve been using are from the Acacia Protein Collection. They consist of a shampoo, conditioner, BB Cream, masque and oil. Today I bring you the shampoo, conditioner and BB cream.
ECRU New York Acacia Protein Shampoo and Conditioner are both safe for color treated hair, hair that has had processes done to it (like a keratin straightening), and are paraban free. The shampoo contains Acacia Collagen™, Hydrolyzed Keratin, Wheat Protein, Panthenol, and Sunflower Extract. It is extremely moisturizing and leaves my hair soft and shiny. It washes out easily even when I am just standing on one foot at my kitchen sink. The conditioner contains similar but enhanced ingredients, Acacia Collagen™, Wheat Amino Acids, Hydrolyzed Keratin, Wheat Protein, and Safflower Seed Oil, and leaves my hair feeling protected. One claim is that it helps mend split ends, I don’t agree or disagree with that statement since I haven’t seen proof of that in my own life. These two products keep my hair so well moisturized that I don’t notice split ends occuring.
The other product is one I mentioned in an Ipsy review since I received a travel size one in my last Ipsy bag. I was thrilled and started using it right away since I wasn’t able to go upstairs to get my full size one. This is the Acacia Protein BB Cream which is my favorite of these three products. This is a styling cream that is both lightweight and easy to use. I don’t notice fragrance in any of these products when I use them but if there is fragrance then it’s just light and refreshing. The Protein BB Cream contains Acacia Collagen™, Hydrolyzed Silk Protein, Silk Amino Acids, Jojoba Oil and Monoi Oil. These excellent ingredients are what makes this BB Cream so special. I like to use this on my towel dried hair prior to blow drying. I can comb through my hair with ease and this is helping protect it from the heat of my appliances.
We were sent an extra ECRU New York Protein BB Cream and are happy to have this as a giveaway for one of our readers. I’m sure you’ll love it as much as I do since I know we all care so much about the way our hair looks. The giveaway is open for US and Canada only through 11/15/14. — Marcia
*sent for editorial consideration. You can find ECRU New York on their website as well as on BeautyBar which has free shipping.