Make Up For Ever is a huge favorite at Beauty Info Zone so we were really excited about their first new foundation launch in four years – it’s called Pro Finish Multi-Use Powder Foundation ($36). This is an extremely unique multi-use compact foundation that you can use wet or dry. Wet, it gives sheer, satin coverage. Dry, it gives full matte coverage. Yes, you read that right – it’s just the opposite of most dual finish powder foundations! Dany Sanz, Make Up For Ever’s creator, tested more than 70 different formulas before perfecting this one. She wanted to create a foundation that could be used wet or dry, that would work for all skin issues, give buildable coverage, be portable, and give professional results in just minutes. Let’s see what Lisa and Marcia found as they tested the Pro Finish Foundation for this Side by Side review.
There is a lot to love with Make Up For Ever’s Pro Finish Foundation. The color selection is pretty amazing, with one of the most extensive shade ranges on the market. There are 25 different colors broken down into four undertones (golden, olive, beige and pink). I am in between fair and medium with neutral coloring, and my shade is #120.
This is like no other powder foundation I have tried. I have been leery of powder foundation ever since I was wearing an Armani powder foundation at the mall, and an MA stopped me. She said, “Can I please update your look for you? Your foundation looks so powdery it’s old fashioned.” The best part? She was representing the Armani line! There is much less talc in this foundation so it doesn’t make you look powdery. I like using it dry best since it gives a fuller coverage, although wet is a good option as well.
I find that this foundation is perfect for touch ups throughout the day – over other foundation or even by itself.
The reason it works so well dry is because the pigment has a patented vegetal lecithin coating that makes the pigment look really natural on the skin. Plus, it’s long wearing, and water resistant so using the powder wet doesn’t ‘wreck’ the compact.
If I use this wet, I get the sponge a little damp and then wipe across the powder, then I pat it on my skin. Dry, I prefer to use a kabuki-style brush. It’s super easy to build and covers freckles, dark areas, and veins with ease. The finish is lovely, it looks very natural on. This foundation is superstar wet or dry, it’s a great versatile foundation that should be in your stash.
What I like best about Make Up For Ever’s Pro Finish powder foundation is how versatile it is. I can use it wet, dry or as a finishing powder. It’s wonderful for all 3 types of application. While Lisa seems to like it best dry, I prefer it wet.
I’ve been using Make Up For Ever’s HD Invisible Coverage Foundation liquid since it first came out. I went to Sephora and was color matched to shade 115, described online as “Ivory – for light skin with pink undertones”. When Make Up For Ever color-matched me for the new Pro Finish I also needed those tones - the description for #110 is Pink Porcelain. I really don’t find this to be that pink personally, I think they are both on the warmer side of pink. They both seem to help eradicate the redness on my face that I dislike so that makes me very happy.
The foundations are very different and don’t look the same on my face. Pro Finish gives me more coverage than HD Invisible Coverage does. Both though are flattering to my skintone and wear beautifully throughout the day. Pro Finish is a semi-matte finish while HD Invisible Coverage is dewier. The coverage of Pro Finish is also fuller.
I tested Pro Finish first by using it dry. I used my MUFE kabuki but felt the coverage was too heavy for me. Since my skin is dry in the winter it wasn’t the correct method of application as it made me appear more dry. I then used it as a finishing powder over their HD Invisible Coverage liquid and preferred that. I’ve since tried it over other liquids and like the light coverage it gives me with a powder brush. But I wanted perfection and that wasn’t achieved until I tried it wet. I love the finish I get when I use a wet sponge.
Pro Finish comes with a thin sponge that fits in the bottom of the compact perfectly. My preference though is to use a firmer sponge like the Beauty Blender. I get it quite wet and wring it out, then rub it on the compact to pick up the color. Then I pat that on. Done! And I mean completely done – I don’t need to top it with anything else. It’s perfect as it is. The sponge it comes with is great to use but only when it’s in my makeup bag, at home I love the Beauty Blender. As the “hot flash queen” I can attest to the fact that when I use it wet, it lasts. It doesn’t streak or become chalky. And finally, even after using Pro Finish wet, I can still use it dry. The finish isn’t compromised by wetting it.
Make Up For Ever’s Pro Finish Multi-Use Powder Foundation is available at Sephora and Sephora.com for $36. Our advice is to try to get to a Sephora store to be color matched; if that’s not possible then take a look at their color descriptions online since those seem accurate. Once you have it, experiment. Find your perfect finish because it’s there! Wet or dry you’ll find that one of these methods is going to be the proper one for you. Let us know once you’ve found it because we’re sure you will.
*Pro Finish provided for review *HD Invisible Coverage was a purchase