Straighten up quick with the Luma™ Hair Straightener

Luma Hair StraightenerI want it all. I want beautiful, shiny, straight hair…and I want it now. I don’t want to have to clip up sections of my hair, painstakingly flat ironing each section over and over for straight perfection that still has some body. I want to spend less time on my hair and more time on doing…well…everything else! I think that Luma™ Hair Straightener ($59) is the answer to my hair straightening dreams.

PR sample

Luma™ Hair Straightener

Luma™ Hair Straightener

Luma™ Hair Straightener

Luma™ Hair Straightener

The Luma™ is a hair straightener that works fast and is as easy as brushing your hair. Hair needs to be dry first – this is crucial! – but then all you need to do is turn on the Luma™, wait one minute for it to heat up, and then brush it through your hair.

Luma™ Hair Straightener

It takes two or three passes to get the effect I want. I don’t section, clip, or do anything but simply brush. At first I thought I needed to hold my hair or pull it, but that really isn’t necessary. Besides, you risk burning your hand if you try to ‘help’ the Luma™. Trust me, it doesn’t need your help, and it doesn’t overheat hair or burn your scalp. lumacompare

I don’t think I will be ironing my hair again because the Luma™ really works. I have a ton of hair, so styling usually takes forever. When I want straight hair or when I just don’t have time to curl it, I will reach for the Luma™ Hair Straightener every time.

Getting ready to heat up...

Getting ready to heat up…

60 seconds later, ready to use!

60 seconds later, ready to use!

Plug it in and the red light means it’s starting to heat up. Within 60 seconds, the green light means it’s ready to use.

Before Luma™ Hair Straightener

Before Luma™ Hair Straightener

After Luma™ Hair Straightener

After Luma™ Hair Straightener

The back of my hair after the Luma™ Hair Straightener

The back of my hair after the Luma™ Hair Straightener

Luma™ Hair Straightener

The Luma™ Hair Straightener is ten times faster than a regular flat iron and you can see the results for yourself. I think this is a terrific hair styling tool and I highly recommend it!  – Lisa

*sample sent for editorial consideration