IT Cosmetics Superhero™ cosmetics make my day

No surprise to find out that I’m a fan of IT Cosmetics, as a matter of fact I think every blogger I know is a fan of the brand. Cruelty-free, anti-aging, some fabulous buys, and innovative products make it a unique cosmetic company that I find so reliable.

IT Cosmetics Superhero: mascara, liquid eyeliner, Eye Transforming Super Palette

samplesaffiliate links

In the Superhero family there’s the wonderful Superhero mascara, Superhero eyeliner (a black liquid liner), and Superhero™ Eye Transforming Anti-Aging Super Palette. That mouthful is what we’re concentrating on today and that you’ll be wanting to add to your eye wardrobe.

IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette

IT Cosmetics Superhero Anti-Aging Super Palette (from itcosmetics.com)

In this delightful palette you’ll find 12 eyeshadows: a set of Superhero Nudes, a trio of Superhero Neutrals, a line up of Superhero Liners, and 3 eyeshadow base shades. Mix and match or use the shadows in their grouping for dozens of combinations.

What makes this so special is that Jamie created this palette with plastic surgeons. She aims for anti-aging products for us and these shadows are formulated with hydrolyzed collagen, silk, peptides and antioxidants, plus innovative Superhero Pigment Power Technology™. They are very long lasting, don’t fade away, aren’t powdery, and don’t have shimmer yet they stand out.

Superhero nudes

Confidence eyeshadow base and Nudes in Limitless, Powerful, and Aura

The Superhero™ Nudes contain a light tan, a peach cream and a bright/beautiful milk chocolate. These can be worn alone for a no makeup look or do what I do and combine them with the Neutrals. Confidence is one of the top Eyeshadow Bases and it has a very light peach undertone to it.

Superhero™ Neutrals

Pow! Eyeshadow Base and Superhero™ Neutrals in Unstoppable, Superstar, and Fearless

The Superhero™ Neutrals go beyond neutral in my opinion. These are the ones I’ve worn the most. They make great crease colors with any of the eyeshadow bases or with the lighter nudes. Unstoppable is a golden shade that I love on my lid. I think it brings out the gold in my brown eyes. No shimmer though so it’s not garish. Superstar is a taupe with a purple undertone.  Fearless is the brightest of the bunch since it’s a copper and is very pigmented. Pow! is the eyeshadow base above it in the palette and it’s a light creamy nude.

IT Superhero™ Liners

Magical Eyeshadow Base and Superhero™ Liners in Bold, Daring, and Superhero

The Superhero™ Liners are matte shades that have super pigment. These can be used as a contour shade easily or as an eyeliner. They can be used wet or dry. Bold is a beautiful blue that’s not quite navy, it’s more of a dark denim. Daring is brown but it has a little bit of red undertone making it not “boring brown”. And Superhero is a charcoal that’s almost black but not harsh in any way. Magical is the eyeshadow base above it that I like as a lid shade. I think it looks fabulous with Fearless in the neutral section.

IT Cosmetics Superhero Anti-Aging Super Palette

There’s a great brush that works well with this palette and other eyeshadows that is bundled with the palette on QVC. I was amazed to see the price together as $39.54 since the palette sells on Ulta and IT’s website for $42.

IT Cosmetics brush

The one I have isn’t exactly the same but very close. Mine is the Heavenly Luxe No Tug Dual Eyeshadow brush while QVC has a Superhero Dual Eyeshadow Brush. The brush has one end for lining and the other for sweeping color on your lids and for blending. Here’s what Ulta has to say about the Superhero brush:

“To experience your Superhero eyes, use the eyeshadow brush end to apply your all-over shadow. Slide up the brush base one click to buff in your crease shadow. For added definition, slide up the brush base another click and smudge shadow along your lower lash line. To finish, use the angled eyeliner brush end to effortlessly apply your liner.”

IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette

What a buy! And what a way to pamper your eyes with anti-aging ingredients to help you conquer the world with your Superhero powers.  —  Marcia

Love it. Live it. Give it. It Cosmetics Love Beauty Fully Love is the Foundation Brush Giveaway!!

It Cosmetics Love Beauty Fully Love is the Foundation Brush

There is no such thing as too much kindness. No such thing as too much love.  The new limited edition It Cosmetics Love Beauty Fully Love is the Foundation Brush ($30) celebrates both kindness and love! For every brush that is purchased, IT Cosmetics donates one to the Look Good Feel Better program to help women face the effects of cancer with confidence. And you can win one of these beautiful LE brushes with our fabulous giveaway!

sample, affiliate link

It Cosmetics Love Beauty Fully Love is the Foundation Brush

It Cosmetics Love Beauty Fully Love is the Foundation Brush

So far, IT Cosmetics has donated over $27 million in products to the Look Good Feel Better program. IT is a fabulous company that doesn’t just preach – they truly make a difference. This latest initiative is really wonderful. The Love is the Foundation Brush has a sparkly pink weighted, streamlined handle with a unique, heart-shaped head. It works great with all types of foundations – liquid, cream, and powder.

It Cosmetics Love Beauty Fully Love is the Foundation Brush

It Cosmetics Love Beauty Fully Love is the Foundation Brush

  • Densely packed, heart-shaped head and streamlined, weighted handle for effortless application
  • Signature award-winning Heavenly Luxe cruelty-free hairs deliver a flawless, airbrushed finish every time and never shed
  • Pairs perfectly with your favorite liquid, cream and powder foundations

    It Cosmetics Love Beauty Fully Love is the Foundation Brush

    It Cosmetics Love Beauty Fully Love is the Foundation Brush

This brush is available for Breast Cancer Awareness Month at Ulta Beauty and ulta.com, so hurry and get yours while they are still available. Buy an extra one and #PassITOn.  – Lisa

Giveaway Information:  It’s our turn to #PassITOn – courtesy of the fabulous folks at IT Cosmetics, enter to win a new limited edition It Cosmetics Love Beauty Fully Love is the Foundation Brush! This giveaway is open through November 2nd, 2017 at 11:59 pm EST for US and Canada only.

a Rafflecopter giveaway

It Cosmetics Love Beauty Fully Love is the Foundation Brush

IT Cosmetics has the solution for pores! Bye Bye Pores Illumination and Bye Bye Pores Blush

IT Cosmetics Bye Bye Pores Illumination and Bye Bye Pores Blush

Let’s get real – large pores are no fun. I’m always looking for ways to make them disappear from my t-zone. There are lots of products that seem to be that miracle product, but ten minutes later there are those pores again, seemingly bigger than ever. IT Cosmetics is making me a very happy girl these days, however – actually a very happy girl with very smaller looking pores – thanks to Bye Bye Pores Illumination and Bye Bye Pores Blush.

samples affiliate links

IT Cosmetics Bye Bye Pores Illumination

Bye Bye Pores Illumination ($29) is the new IT Cosmetics Poreless Finish Airbrush Pressed Powder. It sets makeup, takes away shine and oiliness, and illuminates skin without any shimmer or glitter. It also makes pores look nonexistent! At first I thought this was just an illuminating powder and it does do a great job in that department. But it’s so much more.

IT Cosmetics Bye Bye Pores Illumination

IT Cosmetics Bye Bye Pores Illumination

This pressed powder blurs pores and imperfections, giving a wonderful airbrushed appearance that lasts and lasts. I think the translucent shade will work for all but the darkest skin shades, and the illumination is really beautiful, giving a fabulous glow that is always appreciated. This is one terrific product that everyone needs. Nicely done IT Cosmetics!!

IT Cosmetics Bye Bye Pores Blush in Sweet Cheeks

IT Cosmetics Bye Bye Pores Blush in Sweet Cheeks

The other pore problem solver is the Bye Bye Pores Blush ($24). I don’t think this one is going to have as many fans as the Bye Bye Pores Illumination. So let’s talk pros and cons. The pros:  yup, it does make pores disappear. Some blushes seem to settle right into pores and make them look like huge craters – ugh, you know what I mean. This pressed powder does the opposite, leaving skin looking practically poreless thanks to Optical Blurring Technology and anti-aging silk, hydrolyzed collagen, antioxidants and peptides. The shade I have, Sweet Cheeks, is a very pretty peachy/gold/pink. So the cons – that shimmer. Just too much shimmer for my middle-aged cheeks. This would be a perfect blush if weren’t for that shimmer!! I think that younger women will love this, but anyone older than 35 will have a tough time, at least with this shade. I am not sure what Je ne Sais Quoi and Naturally Pretty have to offer, but check them out in person. If they are as pretty as their swatches and they are shimmer free, they are probably total home runs.

Wearing IT Cosmetics Bye Bye Pores Illumination and Bye Bye Pores Blush

If you struggle with pore issues, IT Cosmetics has some great problem solving solutions for you. You can find Bye Bye Pores Illumination, Bye Bye Pores Blush, and other IT Cosmetics products online and at Ulta stores.  – Lisa

IT Cosmetics Bye Bye Breakout Full-Coverage Treatment Concealer and Bye Bye Breakout Powder

IT Cosmetics Bye Bye Breakcout Full Coverage Concealer and Powder

It doesn’t seem to matter how old I get. Wrinkles? Check. Oily skin? Check. Blemishes? Check. Yes, someone up there has one heck of a sense of humor. I thought by this age I would at least be done with the zits. But nooooo. My blogging partner Marcia was blessed with much nicer skin than I have, so she happily gave me the Bye Bye Breakout products to test – the Bye Bye Breakout Full-Coverage Treatment Concealer and the Bye Bye Breakout Powder.

sample affiliate links

IT Cosmetics Bye Bye Breakcout Full Coverage Concealer

The Bye Bye Breakout Full-Coverage Treatment Concealer ($28) is a creamy concealer in a jar with a doe foot applicator. This isn’t a concealer for dark undereye circles, although I will make a major confession – I am forever running late so I have been known to use this to conceal whatever needs covering up at the moment. It certainly does conceal, but it’s more of a medium concealer, not full coverage.

IT Cosmetics Bye Bye Breakout Full Coverage Concealer in Fair

IT Cosmetics Bye Bye Breakout Full Coverage Concealer in Fair

IT Cosmetics Bye Bye Breakout Full Coverage Concealer swatches, left to right:  Fair, Light, Medium, Medium Tan, Tan, Rich, Deep

It also doesn’t make those blemishes super dry and cracked, which is what I was a little afraid of – ever try drying lotion? I was wary, thinking it might be similar and I thought how in the world could I go through the day with something like that on my skin for everyone to see?? But it’s nothing like that. Ingredients include anti-aging peptides and hydrolyzed collagen, plus oil-absorbing zinc oxide, kaolin clay, witch hazel, tea tree, sulfur and a gentle AHA/BHA complex.

There are seven different shades from which to choose. I like Bye Bye Breakout Full-Coverage Concealer for my localized breakouts, and I think it works even better in tandem with Bye Bye Breakout Powder.

IT Cosmetics Bye Bye Breakout Powder

The sister product to the Bye Bye Breakout Full-Coverage Treatment Concealer is the It Cosmetics Bye Bye Breakout Powder ($28), a loose powder that absorbs oil and keeps you shine-free while also preventing new breakouts. There are lots of great ingredients for doing so, including zinc oxide, kaolin clay, witch hazel, colloidal oatmeal, tea tree, sulfur as well as an AHA/BHA complex.

My breakouts are typically localized – I will get one or two on my chin or by my nose. The loose powder is meant to go over the concealer to really finish it and give an airbrushed look, as well as provide more treatment for the inflamed area. Hence, the price – $28 is rather expensive for a loose powder, especially for one that is relatively small when you compare it to the jars offered by other lines, which are about twice the size. But the ones from other lines are basically cornstarch and filler, not treatment, which is why they are cheaper and you get lots more. Now, if you are very blemish prone you can certainly use this as a full face finishing powder and it will do a beautiful job. Just know that since it’s also a treatment product, it’s going to be a bit more expensive for you.

IT Cosmetics Bye Bye Breakout Powder swatches, left to right:  Translucent, Light/Medium, Tan/Rich

The shades available are Translucent, Light/Medium, and Tan/Rich. I had to swatch them quite heavily because the shades are actually quite forgiving. Basically, Translucent will work for anyone up to slightly darker than medium skin. If you have medium skin you will probably want the medium shade, and anyone darker than medium should go with the Tan/Rich shade.

I am a huge believer in multi-tasking. If I am going to have products on my face while they are covering up blemishes why not also be treating them and preventing new ones from popping up? That sort of logic definitely speaks to me! You can find Bye Bye Breakout Full-Coverage Treatment Concealer , Bye Bye Breakout Powder, and other IT Cosmetics products online and at Ulta stores.  – Lisa

Bronzers for those who don’t wear bronzers

Makeup Wars chose a topic for this week that is totally out of my comfort zone so I was sure I was going to bow out. I don’t fake tan, I don’t use bronzing lotions, and I barely wear bronzing cosmetics. But I gave this more time to come together in my head and I realized that I do wear bronzers every once in a while and the ones I use are so great that I need you to know about them. So I’m here with bronzers for those of you who don’t wear bronzers – I want to change your mind just like I changed mine.

Makeup Wars bronzers

samplesaffiliate links

favorite bronzers: IT Cosmetics Confidence in Your Glow, Pixi Beauty Strobe & Bronze, Senna Brilliant Bronze

Right now Pixi Beauty Strobe & Bronze (aka Strobe & Chisel Palette) that was done in collaboration with Maryam Maquillage is what’s gracing my vanity table and therefore my face. I have to tell you how much I love this palette even though I didn’t think of it at first when I thought bronzers. Yes it’s in the name but I don’t use it in the typical bronzer way. I actually just use these 6 shades as highlighters and blush.

Pixi Strobe & Bronze (Strobe & Chisel)

Pixi Strobe & Bronze (Strobe & Chisel)

There are 3 glow shades: Highline, Empress and Lex (peach, pinky lavender, gold) that satisfy my crazy urges for highlighting. I lust after highlighters but I know I’m too old to get away with them. But this palette satisfies my craving because the glow shades add an iridescence without adding glitter. All three are great blush toppers or highlighting shades – and yes I’ve worn them on my eyes.

Pixi Strobe & Bronze (Strobe & Chisel)

The 3 bronze/chisel shades: City Kitty, Statuesque, 917) are bronze without being too brown. The only true bronze in my opinion is Statuesque. City Kitty is a warm matte light brown that looks very natural on my skin while 917 has more of a pink undertone (that’s what my camera was picking up); I’d describe it as a cool light satin brown.

Pixi Strobe & Bronze (Strobe & Chisel)

At $20 Pixi has created a bargain palette that will carry you through all seasons and will work no matter what level of bronzing you prefer.

IT Cosmetics Confidence In Your Glow, Nude Glow and Heavenly Skin™ One-Sweep Wonder Brush #705

IT Cosmetics Confidence In Your Glow comes in three shades: Nude Glow, Natural Glow, and Warm Glow. Lisa has reviewed these here and I was insanely jealous and insisted that she bring me the one best for my pale complexion. I have gotten so much use out of this that it’s unreal. If I’m not wearing my precious cream blushes then it’s all about Nude Glow.

IT Cosmetics Confidence In Your Glow, Nude Glow

This triple threat has a little bit of highlighting, a beautiful blush, and a bronzing shade. I usually start with picking up the blush and applying it, then I’ll take the brush and sweep over all three shades to bring out the bronze and highlight. I make sure to use the brush from left to right to keep the lighter shades cleaner.

IT Cosmetics Confidence In Your Glow, Nude Glow

This is so silky soft that you’ll fall in love with it just for that reason. But remember it contains an anti-aging hydrolyzed collagen, peptides and Vitamin C infused formula. No shimmer in this at all. The brush is another amazing one from IT Cosmetics though you probably have a dual fiber brush you can use. If you want the brush as badly as I wanted it then go to QVC.com to purchase the set for $2 more than the compact alone.

Senna Brilliant Bronze in Dawn

Senna Cosmetics isn’t one that’s talked about much on beauty blogs but it’s a fabulous brand. Brilliant Bronze comes in two shades: Dawn and Sunset. This too is a duo of highlighter and bronzer. The difference between these Senna bronzers and my others is that the Senna is glittery. Dawn is gorgeous for cool toned complexions but I’ll only wear it for “fancy”. I don’t want to glitter in the day but give me a good party and I’m up for it.

Senna Dawn Brilliant Bronze

Senna’s Brilliant Bronze compacts are baked minerals that are said to condition skin with amino acids and nourishing plant proteins.

All three of the above are cruelty free products.

One last one that I couldn’t find for the main photo is a great drugstore find: Covergirl TruBlend Bronzer.

TruBlend Bronzer from Covergirl

TruBlend Bronzer has no shimmer but there’s a satiny finish that gives me some glow. What I love about this is that there’s no orange at all – just a beautiful golden bronze that I can lightly use to perk up my ghostly skin. This came out with the Katy Perry collection in a variety of shades but it seems like just the darkest one, Bronze, is still available.

What do you think of my bronzers for people who don’t use bronzers? Would any of these be suitable for you?  —  Marcia

Join my friends who have their own bronzing favorites.


Multi-task while you cleanse with IT Cosmetics Confidence in a Cleanser!

IT Cosmetics Confidence in a Cleanser

I definitely need to have some confidence in my cleanser, so I was happy to hop on the IT Cosmetics Confidence in a Cleanser ($28) train. This cleanser is different from others in that it is a hybrid – cleanser and hydrating serum all in one. IT Cosmetics seems to be the master of multi-tasking, so of course this type of cleanser only makes sense! Why not cleanse and treat all at the same time? Works for me.

sample affiliate links

IT Cosmetics Confidence in a Cleanser

I was concerned that a cleanser/serum wouldn’t completely cleanse all of my makeup, since I tend to use full coverage products. If I don’t fully cleanse my skin I get some mean breakouts. I also thought it might be too heavy for my t-zone slightly oily skin. However, I was pleasantly surprised – this is very effective cleanser that definitely does the complete cleansing job. I use my Foreo LUNA, and I am sure you Clarisonic users will also be happy with this cleanser as well. I also tried it the old-fashioned way, just using my hands, and got good results – but I will say my results were even better with the LUNA. There isn’t a ton of lather since the cleanser is sulfate and soap-free, but you do get enough to feel that emotional satisfaction for cleaning that I find is helpful on some strange level.

IT Cosmetics Confidence in a Cleanser

The serum portion includes collagen and hyaluronic acid, which leaves skin nicely hydrated and plumped up right after cleansing. This means there isn’t that tight, cleansed feeling – instead, skin is soft and youthful looking, which I definitely prefer! I am thoroughly enjoying this cleanser and will use the entire tube and am betting it will be a repurchase for me.

You can find IT Cosmetics and Confidence in a Cleanser at Ulta and online at itcosmetics.com.  – Lisa

Ingredients:  Aqua/Water/Eau, Disodium Cocoamphodiacetate, Glycerin, Acrylates Copolymer, Sodium Chloride, 1,2-Hexanediol, PEG-7 Glyceryl Cocoate, Arginine Cocoate, Cocamidopropyl Betaine, PEG-120 Methyl Glucose Dioleate, Styrene/Acrylates Copolymer, Potassium Cocoyl Glycinate, Coco-Glucoside, Citric Acid, Hexylene Glycol, Portulaca Oleracea Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Allantoin, Xanthan Gum, Cymbopogon Martini Oil, Pelargonium Graveolens Flower Oil, Citrus Paradisi (Grapefruit) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Sinensis Peel Oil Expressed, Butylene Glycol, Hydrolyzed Collagen, Ethylhexylglycerin, Niacinamide, Camellia Sinensis Leaf Extract, Tocopheryl Acetate, Ascorbyl Tetraisopalmitate, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Water, Colloidal Oatmeal, Leuconostoc/Radish Root Ferment Filtrate, Aloe Barbadensis Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Polydecene, Ceramide Np, Butyrospermum Parkii (Shea) Butter, Ceteareth-20, Glyceryl Citrate/Lactate/Linoleate/Oleate, Hydroxypropyl Bispalmitamide Mea, Glycosphingolipids, Glycine Soja (Soybean) Sterols, Meadowfoam Estolide, Ceramide Ap, Ethylhexyl Isonanoate, Squalane, Sodium Hyaluronate, Polysorbate 20, Carbomer, Palmitoyl Pentapeptide-4, Steareth-20, Chrysin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, N-Hydroxysuccinimide, Disodium EDTA, Benzoic Acid, Phenoxyethanol, Potassium Sorbate, Chlorhexidine Digluconate, FD&C Yellow No. 5 (CI 19140).

IT Cosmetics has your eyes covered with a new liner and brow products

IT Cosmetics Brow and Eyeliner Solutions

The most important products for my eyes are eyeliner and brow products. I don’t leave the house without. Add a coat of mascara (IT Superhero of course) and I’m ready to face the world, even if they aren’t ready for me.

samplesaffiliate links

IT Cosmetics has created a new line of products that they call their solutions and they hit it right with all of these.  As a dedicated liquid eyelash liner fan this was the first of all the products that I needed to use. Then when I saw they had new brow goodies I was right there and grabbing for them.

IT Cosmetics Superhero liner, Brow Power Pomade, Brow Power Powder, Heavenly Luxe #21 brush

If you have sparse brows then IT has your beauty problem solved with new Brow Power Powder, New Brow Power Pomade, and a new Heavenly Luxe Brow Power Brush #21.

IT Cosmetics Brow Power Pomade, Brow Power Powder and Heavenly Luxe Brow Power Brush #21.

IT’s new Brow Power Powder is available in one shade: Universal Transforming Taupe ($24). Even though when I swatch it the color doesn’t seem to show up, when I put it on my brows it fills in all my sparse areas and looks very natural at the same time.

IT Cosmetics Brow Power Powder

I asked myself how one shade could be universal and the answer is in the pressure you use to apply it. With the wonderful new Heavenly Luxe Brow Power Transformer Brush No. 21 you decide how much color you need. My hair is dark so I apply the creamy powder with a heavy hand to build it up to the right shade.

Like all IT Cosmetics products this contains anti-aging ingredients: brow enhancing biotin, peptides, saw palmetto, argan and jojoba oils. That’s one of the main reasons I love using this so much.

The Heavenly Luxe Brow Power Transformer Brush No. 21 is a wonderful tool that I’m thrilled to have in my collection ($24).

IT Cosmetics Heavenly Luxe Brow Power Transformer Brush No. 21

The bristles give me the exact amount of control that I need. The brush is custom cut to allow you to precisely shape and define your brows. The spoolie brush end has a dual purpose. Use it prior to the powder to brush up your brows and smooth them out. Use it after to give your brows their finishing touch. As with all IT Cosmetic brushes it’s cruelty-free, animal-free and pro-hygenic. Since I started using it I haven’t touched any other brow brush in my collection.

Brow Power Pomade has the cutest little brush. It’s the perfect size for your eyebrows. I never realized before how big the other brow gels’ brushes were until I started using Brow Power Pomade. It’s the least messy gel I’ve ever used.

IT Cosmetics Brow Power Pomade brush

This 4 in 1 pomade is a budge proof brow gel, a brow lifting mousse, a brow sculpting pomade and has a brow defining brush applicator. There’s no color to it so it works on all brows. IT says it’s waterproof and alcohol-free. And since it’s a treatment it contains biotin, saw palmetto, argan and jojoba oils. Why not treat as well as beautify?

Now that my brows are ready I’ve got the item I’ve been waiting forever for from IT. Superhero Liner!! I love liquid liners and that’s almost all I use. IT Superhero Liner has the place of honor on my vanity these days. ($24)

IT Cosmetics Superhero Liner

This black eyeliner is waterproof and is said to last for 24 hours. I can’t vouch for that considering I don’t leave anything on that long nor am I in the water often. But I can vouch for how great this liner applies and lasts for a normal day.

IT Cosmetics Superhero Liner

I’ve used a lot of liquid liners over the years and this is just about the easiest one to apply. It really glides on easily without skipping. They call the brush an “easy glide brush” which makes sense. As a brush aficionado I give the brush tip on this liner an A+. Most liners that look like this are felt tips but IT uses a brush tip that doesn’t fray.

IT Cosmetics Superhero Liner

It’s easy to create a thick or thin line with the liner and if you love a cat eye then this is your friend. It’s also good for your eyes since it contains peptides, biotin, collagen, keratin, and kaolin clay to absorb oil on your lids. I LOVE THIS LINER!

Superhero liner

While these are all available at Ulta Beauty, ulta.com and itcosmetics.com right now Ulta.com has a gift with purchase with a $45 IT purchase. FREE Discover IT Kit with any $45 IT Cosmetics purchase (offer valid 9/3/17-9/23/17 or while supplies last)

I’ve made no secret of my love for IT Cosmetics and it just keeps getting better and better. The new products that we’ll be sharing really do get to the root of any problems and just plain make you look and feel better.  —  Marcia