Cream eyeshadow past the age of 40 typically isn’t a good idea. Any bags or wrinkles are not only highlighted, they are amplified! However, Josie Maran Coconut Watercolor Eyeshadow ($18) is an exception to the rule.
This creamy eyeshadow comes in a little glass jar. Initially, you see the Argan-infused pigment resting on the bottom underneath coconut water. Shake it up, and the beautiful gleaming shade appears. Josie Maran recently sent me the Playa Del Pink shade to test and it is stunning.
The Coconut Watercolor Eyeshadow is definitely not a powder, not exactly a cream, not quite a gel…it has a feel and texture all its own. It applies quite wet and dries down quickly, obviously taking a little longer with a thicker application. I love the versatility as it can be applied as a sheer wash or thicker for some opaque drama.
Since most creamy eyeshadows last for about an hour on me, I was completely surprised with the fantastic staying power of this unique eyeshadow.
It lasts all day with no creasing and minimal fading even without an eye primer.
I like the doe foot applicator and typically use it to apply the eyeshadow. I use a finger to smooth and blend; some gentle tapping is all it takes.
Playa Del Pink is a metallic, bronzey pink that isn’t too frosty for my middle-aged eyes. In fact, it is downright glowy and is one of the few eyeshadows I will wear all by itself.
In the pics above I am wearing nothing but Playa Del Pink, along with Bobbi Brown Sepia Gel Eyeliner and Paula’s Choice Fantastic Lash Mascara. Well, I do have clothes on too, just in case you were wondering.
Josie Maran Coconut Watercolor Eyeshadow not only looks great on mature eyes, it even improves their appearance over time.
In consumer studies: 90% agree that eyelids appear smoother, 90% agree eyes look less crepey, 80% agree eyes feel more hydrated.
I adore my Josie Maran Coconut Watercolor Eyeshadow and am lusting after the other five shades, especially Bora Bora Bronze and Beach Sand. Regardless of your age, this is a cream eyeshadow worth checking out. – Lisa
*received for editorial consideration
See Marcia’s review of Josie Maran Coconut Watercolor Eyeshadow in Rio de Rose Gold.
INGREDIENTS: Aqua (Water)**, Glycerin**, Cocos Nucifera (Coconut) Fruit Juice**, Synthetic Fluorphlogopite, Pentylene Glycol, SD Alcohol 40-B**, Sodium Olivoyl/Cocoyl Amino Acids Fructoside, Propanediol, PVP, Lactic Acid**, Benzoic Acid**, Argania Spinosa (Argan) Kernel Oil*, Phenoxyethanol. May Contain: Mica (CI 77019)**, Titanium Dioxide (CI 77891)**, Iron Oxides (CI 77491, CI 77492, CI 77499)**, Ferric Ferrocyanide (CI 77510).