IT Cosmetics has your eyes covered with a new liner and brow products

IT Cosmetics Brow and Eyeliner Solutions

The most important products for my eyes are eyeliner and brow products. I don’t leave the house without. Add a coat of mascara (IT Superhero of course) and I’m ready to face the world, even if they aren’t ready for me.

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IT Cosmetics has created a new line of products that they call their solutions and they hit it right with all of these.  As a dedicated liquid eyelash liner fan this was the first of all the products that I needed to use. Then when I saw they had new brow goodies I was right there and grabbing for them.

IT Cosmetics Superhero liner, Brow Power Pomade, Brow Power Powder, Heavenly Luxe #21 brush

If you have sparse brows then IT has your beauty problem solved with new Brow Power Powder, New Brow Power Pomade, and a new Heavenly Luxe Brow Power Brush #21.

IT Cosmetics Brow Power Pomade, Brow Power Powder and Heavenly Luxe Brow Power Brush #21.

IT’s new Brow Power Powder is available in one shade: Universal Transforming Taupe ($24). Even though when I swatch it the color doesn’t seem to show up, when I put it on my brows it fills in all my sparse areas and looks very natural at the same time.

IT Cosmetics Brow Power Powder

I asked myself how one shade could be universal and the answer is in the pressure you use to apply it. With the wonderful new Heavenly Luxe Brow Power Transformer Brush No. 21 you decide how much color you need. My hair is dark so I apply the creamy powder with a heavy hand to build it up to the right shade.

Like all IT Cosmetics products this contains anti-aging ingredients: brow enhancing biotin, peptides, saw palmetto, argan and jojoba oils. That’s one of the main reasons I love using this so much.

The Heavenly Luxe Brow Power Transformer Brush No. 21 is a wonderful tool that I’m thrilled to have in my collection ($24).

IT Cosmetics Heavenly Luxe Brow Power Transformer Brush No. 21

The bristles give me the exact amount of control that I need. The brush is custom cut to allow you to precisely shape and define your brows. The spoolie brush end has a dual purpose. Use it prior to the powder to brush up your brows and smooth them out. Use it after to give your brows their finishing touch. As with all IT Cosmetic brushes it’s cruelty-free, animal-free and pro-hygenic. Since I started using it I haven’t touched any other brow brush in my collection.

Brow Power Pomade has the cutest little brush. It’s the perfect size for your eyebrows. I never realized before how big the other brow gels’ brushes were until I started using Brow Power Pomade. It’s the least messy gel I’ve ever used.

IT Cosmetics Brow Power Pomade brush

This 4 in 1 pomade is a budge proof brow gel, a brow lifting mousse, a brow sculpting pomade and has a brow defining brush applicator. There’s no color to it so it works on all brows. IT says it’s waterproof and alcohol-free. And since it’s a treatment it contains biotin, saw palmetto, argan and jojoba oils. Why not treat as well as beautify?

Now that my brows are ready I’ve got the item I’ve been waiting forever for from IT. Superhero Liner!! I love liquid liners and that’s almost all I use. IT Superhero Liner has the place of honor on my vanity these days. ($24)

IT Cosmetics Superhero Liner

This black eyeliner is waterproof and is said to last for 24 hours. I can’t vouch for that considering I don’t leave anything on that long nor am I in the water often. But I can vouch for how great this liner applies and lasts for a normal day.

IT Cosmetics Superhero Liner

I’ve used a lot of liquid liners over the years and this is just about the easiest one to apply. It really glides on easily without skipping. They call the brush an “easy glide brush” which makes sense. As a brush aficionado I give the brush tip on this liner an A+. Most liners that look like this are felt tips but IT uses a brush tip that doesn’t fray.

IT Cosmetics Superhero Liner

It’s easy to create a thick or thin line with the liner and if you love a cat eye then this is your friend. It’s also good for your eyes since it contains peptides, biotin, collagen, keratin, and kaolin clay to absorb oil on your lids. I LOVE THIS LINER!

Superhero liner

While these are all available at Ulta Beauty, ulta.com and itcosmetics.com right now Ulta.com has a gift with purchase with a $45 IT purchase. FREE Discover IT Kit with any $45 IT Cosmetics purchase (offer valid 9/3/17-9/23/17 or while supplies last)

I’ve made no secret of my love for IT Cosmetics and it just keeps getting better and better. The new products that we’ll be sharing really do get to the root of any problems and just plain make you look and feel better.  —  Marcia

What you need for a perfect Memorial Day Weekend Getaway with IT Cosmetics!

Essentials for Memorial DayMemorial Day weekend is wonderful for many reasons – we have that extra day to remember our loved ones who aren’t physically with us anymore. We have a little more time to spend with the people we love who are still here, and we have some precious time to relax and rest. If you are lucky, you get to spend that time at the pool or the beach.

Aaahhhh....rest and relaxation!!

Aaahhhh….rest and relaxation!!

I’m heading to the pool! I have a few must-have’s that are absolutely essential for my Memorial Day pool getaway…I wonder how they compare to your list?IT Cosmetics Beach BagIT Cosmetics

First, a great beach bag is essential. I was sent the ultimate beach bag from IT Cosmetics – it’s big, it has a waterproof and sand-proof bottom, and it has a zippered top.  It really is perfection.  They also sent a wonderful round towel.  Love it!!

J Crew Panama Hat

J Crew Panama Hat

Hopefully the sun is out, which means sun protection is in order. I always wear a hat, and I love my J Crew Panama Hat. I also always wear sunglasses, and the coolest sunglasses in existence are the Garrett Leight Wilson Sunglasses that I bought from Shopbop.

Garrett Leight Wilson Sunglasses and Samsung Galaxy

Garrett Leight Wilson Sunglasses and Samsung Galaxy

For real – they are the COOLEST. No exaggeration. I also always have my phone with me. I love my Samsung Galaxy, although I have the S6 and I think it’s time for an upgrade, don’t you? Come on, enable me!!

Shoshanna Bikini

Shoshanna Bikini

It can’t be called a pool party without the perfect bikini. I favor Shoshanna bikinis.  They are bra sized and I always love the sweet, feminine prints. You can find her swimwear at Shopbop at incredible prices.

Eliza Flat Halogen Sandals

Eliza Flat Halogen Sandals

Of course, the perfect sandals are necessary. I got these Eliza Flat Halogen Sandals through Trunk Club. Have you heard of Trunk Club yet??  It’s a personal shopping service that is run through Nordstrom. You get a personal shopper who works with you. He or she picks out TEN pieces that you actually get to preview and approve online before they are sent to you in a big old trunk. Then you get five days to try on everything and decide if you want to keep anything. My personal shopper is incredible. Her name is Paulina and I swear, she is psychic. She knows what I want even when I have no idea. The only drawback is I have spent so much money that if my hubby knew he would probably leave me. But my wardrobe is rocking. If you try this service, go with Paulina – use this link and it will give me a credit, for which I will be forever thankful!

BKR Glass and Silicone Water Bottle

BKR Glass and Silicone Water Bottle

Another Memorial Day pool party essential is a water bottle. I am still raving about my BKR Glass and Silicone Water Bottle that came with my Zoe Report Box of Style Spring 2017. The newest Box of Style is out now…I am hoping it arrives soon.

IT Cosmetics recently sent me some fantastic travel size products that are really terrific for taking to the pool and the beach. Pop these into your beach bag along with a little travel mirror and you will have everything you need for looking great and feeling wonderful.

IT Cosmetics...travel sized and beach party ready!

IT Cosmetics…travel sized and beach party ready!

Confidence in a Cream Travel Size ($16)  Skin gets dry thanks to sun, wind, and chlorine, so a little bit of moisture every so often is the perfect answer. I adore IT Confidence in a Cream because it moisturizes thirsty skin, giving it a nice glow; it tackles skin texture and leaves it feeling smooth; it evens out skin tone; and it reduces the look of pores. Plus the travel size jar is perfect for a beach bag or a purse.

Confidence in a Cream Travel Size

Confidence in a Cream Travel Size

CC+ Cream with SPF 50+ Travel Size ($15)  Spending the day outside, a full coverage foundation doesn’t sound right…but neither does going bare-faced. I love the travel size version of IT Cosmetics CC+ Cream with SPF 50+ which has more coverage than a BB cream, but is still lighter than a foundation. It doesn’t get any better than this anti-aging serum and broad-spectrum UVA/UVB SPF 50+ protection all in one fabulous package.

CC+ Cream with SPF 50+ Travel Size

CC+ Cream with SPF 50+ Travel Size

Bye Bye Under Eye Full-Coverage Waterproof Concealer Travel Size ($10) Ok, somehow my computer ate my photo of Bye Bye Under Eye Full-Coverage Concealer…but your skin won’t do the same, because this concealer lasts and lasts, even if you are swimming in a chlorine-filled pool. For those of you with decent skin, you probably just need a few little dots blended in under your eyes and maybe under your nose for fabulous coverage that looks natural and stays all day. This is my go-to concealer and has been for years and years.

IT Cosmetics travel size Bye Bye Undereye

IT Cosmetics travel size Bye Bye Undereye

Brow Power Universal Brow Pencil Mini ($12)  When my secretary when to Mexico for vacation, she asked me which brow pencil to get so she could comfortably lay by the pool knowing she had eyebrows safely in place. Without hesitation I recommended the Brow Power Universal Brow Pencil Mini, which I knew would work for her – and she is a strawberry redhead. It works for pretty much everyone and the spoolie and formula makes sure those brows are well-groomed and stay in place!

Brow Powder Universal Brow Pencil Mini

Brow Powder Universal Brow Pencil Mini

Brow Powder Universal Brow Pencil Mini

Brow Powder Universal Brow Pencil Mini

Brow Powder Universal Brow Pencil Mini

Brow Powder Universal Brow Pencil Mini

IT’s Your Brush Love Mini ($12)  The perfect mini-solution for quick cleaning lip brushes, eyeshadow brushes, powder brushes…I even use it to touch up overzealous lipstick or eyeliner application. It works like a dream and the size is truly perfect.

IT's Your Brush Love Mini

IT’s Your Brush Love Mini

With the perfect towel, bikini, sunglasses, hat, sandals, and cosmetics tucked into a fabulous beach bag I am totally ready for my pool party this weekend. Oh wait, I forgot my phone…that’s ok, I need to upgrade anyway!!!  Come on ladies, tell me…what did I leave off my list that YOU consider to be an essential for a perfect day at the pool or beach?  – Lisa

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