Holiday Beauty Buys for the Eyeshadow lover

When Makeup Wars decided to write about Holiday Beauty Buys I knew that I’d be writing about eyeshadows since that’s my thing. I can’t get enough eyeshadow palettes. I’m enamored with them. What I’m sharing is what I bought and what I want to buy.



This well priced palette is a find for me. The 12 shades of neutrals make me so happy. I love the brightness of the shimmers (they aren’t glitters!!!) and the smoothness of the mattes. All apply beautifully even without an eyeshadow primer which amazes me. It’s not the same old neutrals since there’s much more variety and pizazz. And neutral lovers can never get enough of these easy to wear shades.

Persona Identity Eyeshadow Palette

Persona Identity Eyeshadow Palette

  • Humble (nudish pink matte)
  • Sassy (pearl shimmer)
  • Goal Digger (true gold shimmer)
  • Seductive (rose gold shimmer)
  • Charming (caramel brown matte)
  • Maverick (taupe matte)
  • Bombshell (metallic pewter shimmer)
  • Goddess (true bronze shimmer)
  • Audacious (burnt brick matte)
  • Chic (plum matte)
  • Bossy (burgundy shimmer)
  • Fearless (dark chocolate matte)



This set won’t be available until 11/18/17 but it’s a beauty and from a brand that most people aren’t aware of. I’ve been remiss about reviewing what I’ve bought from Bravon Beauty but it’s a brand I highly recommend. Just look at this beauty! Irresistibly Gorgeous 10-Piece Eye & Lip Color Collection – Exclusive Offer $72.00 / Retail Value $130.00

Bravon Beauty Irresistibly Gorgeous 10-Piece Eye & Lip Color Collection

-Magnetic Mirrored Artist Palette (holds up to 18 solo shadows)
-Velvet Matte Lip Paint-Blush Satin
-Magnetic Eyes Shadow Solo/Satin-White Star
-Magnetic Eyes Shadow Solo/Satin-Lilac Pearl
-Magnetic Eyes Shadow Solo/Satin-Platinum
-Magnetic Eyes Shadow Solo/Satin-Brownstone
-Magnetic Eyes Shadow Solo/Satin-Evergreen
-Magnetic Eyes Shadow Solo/Satin-Champagne Frost
-Magnetic Eyes Shadow Solo/Satin-Golden Olive
-Magnetic Eyes Shadow Solo/Satin-Tuscan Rose



Urban Decay Heavy Metals Metallic Eyeshadow Palette

I bought this using my 20% off Sephora code but haven’t worked up the nerve to wear it yet. I just couldn’t resist the beauty of this. While I may end up wearing just the neutral side I’m excited to have the brights for those special nights when I want more of a vibe. I know I won’t be wearing every one of these but I’ve never worn every shadow in a palette. I’m sure this will bring many oohs and aahs to your holiday looks.

This set contains:
– 20 Metallic Eyeshadows in Ground (black w/iridescent shimmer), Spandex (deep blue with purple shift and blue micro-sparkle), Metalhead (deep purple), Mullet (deep green), Twisted (gold), Aluminum (warm gray-taupe with iridescent micro-sparkle), Dive (medium blue), Punk Rock (fuchsia), Amp (bright teal), Glamrock (silver), Bass (bronze), Demo (bronze-rose), Afterparty (red), Roadie (burgundy), Scream (mauve), Glory (golden bronze), Starfire (bright copper), Angelfire (pale pink), Maiden (beige), and Acoustic (nude)



Ciate London Beauty Haul, Volume 2

I had to add in a kit that would be more than just eyeshadow and this new Ciate’ London Beauty Haul set has 20 eyeshadows, a mini Wonderwand mascara, Fierce Flicks Liquid Eyeliner, and a mini Liquid Velvet lip in Sydney.

The eyeshadows are a combination of matte and soft shimmers with plenty of pigment. They are a little powdery but that’s easily taken care of by applying them over a primer or liquid eyeshadow and doing your eyes first so you can wipe away the excess. There’s so much variety in the shades that you can find just about anything you’d want.



Urban Decay Most Wanted Eyeshadow Brush Set

I have more brushes than you can imagine but that didn’t stop me from ordering this set. I’m planning on using it for travel so I can save space. The few Urban Decay e/s brushes I have are great so I have faith in this too. This set contains:
– Smoky Smudger Brush/Tapered Crease Brush
– Detailed Tightline Brush/Shadow Brush
– Blending Brush/Large Blending Brush



It Cosmetics Your Beautiful Basics Airbrush set

This is for the person in your life that needs a brush collection. Since it contains 5 brushes to get them started it’s an impressive gift with some of the softest and elegant brushes around.

Airbrush Powder: Versatile use, dome-shaped head

Airbrush Foundation: Fluffy, rounded brush great for applying foundation

Airbrush Concealer: Fluffy, rounded brush head

Airbrush Shadow: Small, soft rounded head designed for the delicate eye area

Airbrush Crease: Narrow, tapered head designed to fit into the crease of the eye area


BEAUTY JUNKEES MINI KABUKI SET aka 5 piece Precision Brush Set *($16.97)

Beauty Junkees Mini Kabuki Set (Eye Makeup Brushes: 5 pc Precision Brush Set)

Beauty Junkees Mini Kabuki Set


Of all the Beauty Junkees brush sets I’ve used, this is the one that I can’t get enough of. It’s on sale now for just $16.97 and comes prepared to gift. These really aren’t precision brushes for my small eyes but they are amazing blending brushes that I also use for my face. In this set you’ll have blending brushes, concealing, contouring, and a tapered brush. This is a steal and one you want in your life!

I could go on and on and on but I have to cut it off somewhere. These are all favorites of mine (or soon to be favorites) that I think will make great gifts for you and your gift list. —  Marcia

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Makeup Wars favorite concealers – which 3 are my choices?


You could say that I have an obsession with concealers if you wanted. I readily admit to an obsession since these are the concealers I could pull together for a picture and I’m sure I’m missing some. I’ve purchased at least 75% of these and just last week bought another. Since we’re featuring Favorite Concealers this week it’s the perfect chance for me to share 3 of my latest loves. I have told you about a million times already that I love IT Cosmetics Bye Bye Eye and CC+ Eye so I won’t bore you with that. Instead here are three newer concealers that I highly recommend.

Favorite concealers: Bravon, Bobbi Brown Intensive Skin Serum Concealer and Corrector, Make Up For Ever Invisible Cover Concealers

Favorite concealers: Bravon, Bobbi Brown Intensive Skin Serum Concealer and Corrector, Make Up For Ever Invisible Cover Concealers

BOBBI INTENSIVE SKIN SERUM CONCEALER AND INTENSIVE SKIN SERUM CONCEALER: After a wonderful Bobbi Brown event I couldn’t resist these two products along with their Intensive Skin Serum Foundation. My skin, especially my under eye area, looked flawless and stayed that way throughout the day and evening. ($40 each)

Bobbi Brown Intensive Skin Serum Concealer and Corrector

Bobbi Brown Intensive Skin Serum Concealer and Corrector

Bobbi Brown Intensive Skin Serum Concealer was created with your under eye area in mind. This is a soft and silky concealer that comes in a typical wand. One dip into the tube gives me enough concealer for both eyes. I dab it on in 3 spots and then use my finger to warm it and smoothe it. I’ll usually go over it with a cosmetic sponge after to make sure it’s blended well. My concealer shade is Porcelain and it’s one of 15 shades available.

Bobbi Brown Intensive Skin Serum Concealer and Corrector

Bobbi Brown Intensive Skin Serum Concealer and Corrector

Formulated with a skin-boosting blend of Cordyceps Mushroom, Indian Tree Root, and Bamboo Grass, Intensive Skin Serum Concealer helps to visibly reduce dark circles caused by aging and excess pigmentation. It re-energizes tired-looking skin and supports its natural repair process while boosting the skin’s moisture levels for a plumper, smoother, and more refreshed look. The weightless serum texture floats over skin and layers seamlessly over Bobbi Brown’s Intensive Skin Serum Corrector (sold separately).

Bobbi Brown Intensive Skin Serum Corrector actually gets applied first. Some days I’ll use both but most days I just use one. Either one will do. The Corrector is the one to use for discoloration. When I use both of these I’ll apply the serum corrector first, apply foundation, and then last apply the serum concealer. My makeup artist, with her wonderful touch, applied the corrector and then the concealer but I don’t necessarily have that magic touch.

Bobbi Brown Intensive Skin Serum Concealer in Porcelain and Corrector in Porcelain Bisque

Bobbi Brown Intensive Skin Serum Concealer in Porcelain and Corrector in Porcelain Bisque

Just looking at the concealer swatch it appears very yellow (lousy light on a rainy day) but it blends in perfectly. The correctors come in 20 different shades. If I had to pick just one of these I’d be depressed but I’d probably go with the corrector since it’s very brightening.


Bravon may not be a brand you’ve heard of often unless you read Gouldylox but I’m loving the brand. I first bought the foundation and came back for a second order. I am thrilled with this concealer. It’s only available in 8 shades but I think they cover the gamut pretty well. The concealer is only $17 which is a bargain these days. I purchased Ivory, the lightest shade.

Bravon Hydrating Dual Action Concealer

Bravon Hydrating Dual Action Concealer

The dual action comes in since this is both a corrector and a concealer all wrapped in one terrific tube. My undereye area has gotten drier as time has progressed so I appreciate the hydration this provides. It’s easy to apply and I just need a little to cover up my insomnia circles. One thing that bothers me is when I can see my concealer bunched up in the tear duct area making my eyes look crepey. That doesn’t happen with this anti-aging formula.

Bravon Hydrating Dual Action Concealer

Bravon Hydrating Dual Action Concealer

This is the concealer I can use anywhere on my face. It covers the redness under my nose perfectly and I’m sure it will cover blemishes or discoloration when needed.

Bravon Hydrating Dual Action Concealer in Ivory

Bravon Hydrating Dual Action Concealer in Ivory

Ivory is not this yellow, the lights in my bathroom are. This is just one of many Bravon products that I’ll be recommending to you over the next few months. Bravon is the name of the owner of the company and I’m proud to be recommending an independent company (aka indie) that is so terrific.

MAKE UP FOR EVER ULTRA HD INVISIBLE COVER CONCEALER is a little confusing but it quickly became a favorite. When you look on the Sephora site for this concealer you’ll find it mixed in with the correctors. So some shades will conceal while others say they’ll correct. That means I bought one of each! Available in 13 shades ($27) be sure you check to see which one you are buying. These are the only concealers that I keep in the box because I wrote myself a note to remind me which is which.

Make Up For Ever Invisible Cover Concealer

Make Up For Ever Ultra HD Invisible Cover Concealer

These skinny longer tubes have a great rounded tip (it became shy and didn’t want to be photographed) that you can actually use to apply the concealers. This too is a very silky smooth product since I find that’s what I need for my undereye area. It lasts very well and is easy to pat to smooth it out again if I see any creasing.

Instantly hide dark under eye circles with Ultra HD Concealer’s innovative range of concealers. Only a few drops are needed as a little goes a long way this formula. Featuring an Anti-Dark Circle Complex with Radiance Booster, this concealer support collagen to refresh and awaken the undereye area. Along with filling and smoothing fine lines, its lightweight formula is infused with Pure Focus Pigments that reflect light to erase shadows, while the hylauronic spheres prevents moisture loss. Available in 14 shades that cover all skintone needs, the Ultra HD Concealer features shades that are also perfect for color correcting. For an instantly flawless complexion, choose from the peach color correcting shades to neutralize dark circles—then, use a concealer shade to brighten the undereye area. Apply in thin layers for the most natural result—only a small amount is needed.

Make Up For Ever Ultra HD Invisible Cover Concealer R20 Correct, Y21 Conceal

Make Up For Ever Ultra HD Invisible Cover Concealer R20 Correct, Y21 Conceal

Without the “correct” “conceal” words on Sephora’s site I wouldn’t have known what I was using. Like the Bobbi Brown I wear them alone or together. I’m such a rebel.

My concealer wardrobe has obviously grown and these newer additions have made it a better place to reside. Do you have a favorite? Be sure you read the posts from the other Makeup Wars ladies to see how we’re alike or different. —  Marcia

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