#ITsAtSephora and we’re so excited

IT Cosmetics at Sephora
IT Cosmetics at Sephora

IT Cosmetics has arrived at our favorite cosmetic store – Sephora. There’s been a long journey for Jamie Kern Lima, the magician behind IT Cosmetics. I remember buying my first product from them and realizing that this was a line that I could get excited about. Now, years and years later, that realization has come true and I’m a big fan of the line.                               press sample

Lisa and I were each sent a box with the products that are exclusive to Sephora. We’re excited to teach you about them and have a giveaway in Lisa’s article. I told her to pick what she wanted to write about and I’d do the rest. Well I think she gave me a hint about what she thinks of me since everything she told me to review are anti-aging products. How dare she?? I’m actually so grateful since I put 4 items to work and my initial experiences with them are worth any insult she might have made.

IT Cosmetics Bye Bye Lines Serum
IT Cosmetics Bye Bye Lines Serum

BYE BYE LINES SERUM  aka Advanced Anti-Aging Wrinkle-Smoothing Miracle Concentrate ($58 for 1 fl oz/30 ml) is terrific for me. I’m all about two things, serums and eye creams, so this new product from IT Cosmetics is what I’d choose in a second. This is a powerful serum though it feels gentle on my skin. It’s absolutely loaded with goodies: anti-aging peptides, hydrolyzed collagen, caviar extract, sea water, argan oil, babassu oil and vitamins A, C, B1, B2, B5, B7, B9 and CoQ10. Wow, talk about hydration and improving the skin barrier. Clinical studies are off the wall with how great testers found this serum and I’m right there with them. Use it morning, night, or both for incredible moisturization. It has the most luscious orange fragrance to top it off and anything that will help prevent and blur my fine lines is on my A-list.

IT Cosmetics Anti-Aging Armour
IT Cosmetics Anti-Aging Armour

At my age I love that I can use a product with the word armour in it. IT COSMETICS ANTI-AGING ARMOUR “Super Smart Skin-Perfecting Beauty Fluid” ($38 1 fl oz) asked for me to pick it. This beauty fluid contains SPF50+. It is a hydrating sunscreen that brightens, protects, and repairs. It has color-correcting pigments to even out the appearance of skin tones. Shake the bottle first to mix ingredients and you’ll find a light beige fluid. I’m very fair so it does do color correcting for me but if I had darker than medium skin I’d want to check it out at Sephora personally to make sure the color worked. I’ve mixed it with a foundation that is too light for me and it upped the color level. Anti-aging Armour has everything I want within: peptides, niacin, hydrolyzed collagen, hyaluronic acid, and antioxidants. What more could this “old” lady want?

Bye Bye Under Eye eye cream
Bye Bye Under Eye eye cream
Bye Bye Under Eye eye cream
Bye Bye Under Eye eye cream

And here we are – another love of mine. The fact that IT Cosmetics at last has an eye cream has convinced me that I will for sure be a customer for life. BYE BYE UNDER EYE EYE CREAM ($48 0.5 fl oz/15 ml) – this phenomenon is made to Smooth, Brighten and Depuff. It contains ingredients to help it do that: anti-aging copper, blue algae, caffeine, vitamin C, collagen, cucumber extract, and peptides. The caffeine makes an instant difference with my puffiness and dark circles. My undereye area feels very soft and hydrated. The eye cream even looks refreshing with its light blue shade. It doesn’t interfere with my concealer so it’s a go day and night.

IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #7-2
IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #702

IT Cosmetics has always been known for their incredible brushes. This cruelty-free company creates amazing brushes that will make you want to toss others. Along comes this HEAVENLY SKIN CC+ SKIN-PERFECTING BRUSH, No. 702 ($48) to blow me out of the water. While this looks like another fabulous brush from IT, it’s actually a groundbreaker. It has skincare infused brush hair.

IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #702
IT Cosmetics Heavenly Skin CC+ Skin Perfecting Brush #702

The fibers on this brush are infused with anti-aging collagen, silk, peptides, niacin, and antioxidants. This is so unique. It’s a perfect brush for skincare and color products. Can’t you almost feel the softness of the brush? It’s been created to optically blur and perfect skin by erasing the appearance of lines, pores and imperfections instantly. I’m using this for my skincare but I want another for my cosmetics now.

As you can see, I’m very impressed with the new inroads that IT COSMETICS has made. I’m kidding about the anti-aging part because I really believe that the sooner you start with anti-aging products of this quality, the better off you’ll be for it in the future. All 4 of these products are exclusive to Sephora so I’m recommending that if you don’t buy now that you put these on your wishlist for the holidays or when Sephora has their yearly discount. Which one tops your list?  —  Marcia

*sent for consideration, used with love and excitement. Affiliate links

#ITsAtSephora #ITCosmetics

Thanks to Lisa for taking all these pictures for our two posts


  1. Carol | 27th Sep 16

    Wow! These look amazing! I would love to try IT’s Skin Care!

  2. Never Say Die Beauty | 27th Sep 16

    I definitely want to get the AA Armour. Sounds like an amazing product!

  3. Miranda | SlashedBeauty.com | 27th Sep 16

    I’m ecstatic that they’re becoming such a bigger and more recognized brand!

  4. Anastasia | 27th Sep 16

    Love It Cosmetics, especially their amazing brushes!

  5. The Beauty of Life | 27th Sep 16

    Wow! This is amazing. I’ve been really curious about the eye cream in particular and it sounds lovely!

  6. Kath Thefabzilla | 27th Sep 16

    I would love to try the cc cream,it’s actually sitting on my cart right now

  7. Lola Seicento | 27th Sep 16

    WOW, this is absolutely amazing! I love the few IT Cosmetics things that I have, but definitely need to further investigate their products! I want everything here!

  8. Phyrra | 27th Sep 16

    I love It Cosmetics!

  9. Cindy Ingalls | 27th Sep 16

    Love, love, love It Cosmetics. I’m excited to see the now at Sephora. It makes me want to try out even more of their products, especially their skincare.

  10. Jenn | 27th Sep 16

    Now that I am closer to 50 than 40, i really need to start taking better care of my skin. These look and sound like good products.

  11. Elizabeth O. | 27th Sep 16

    It’s always awesome to see a brand that you love become even more successful. I love the products and they’re perfect for taking good care of your skin. I always make sure that my skin is hydrated and taken care of.

  12. Sandy P | 27th Sep 16

    Love IT cosmetics. I won a wonderful bronzer/blush/highlighter palette and brush from Beauty Info Zone.. This was my first time to try IT products. I have since purchased many other products. Love them all.

  13. Amber | 27th Sep 16

    The new products are amazing, from what I’ve tried so far!! The Eye Cream is fantastic!

  14. Liz Mays | 27th Sep 16

    This is great! These IT products sound really nice. I’d have to try their Anti-Aging armor.

  15. Cindy (Prime Beauty) | 27th Sep 16

    I like the eye cream and the primer, I haven’t tried the rest yet.

  16. Babi | 28th Sep 16

    Oh that brush looks magnificent! I need to pick up some things on my next Sephora trip!

  17. CosmetopiaDigest | 28th Sep 16

    That’s great to hear! I haven’t come across a single IT Cosmetics product I dislike, and their brushes are the best synthetic bristle brushes ever.

  18. Shilpa Shetty | 28th Sep 16

    Waaw,.. Awesome,..

  19. Stephanie Louise Telford | 28th Sep 16

    They can seriously do no wrong!

  20. Nicole Escat | 28th Sep 16

    Wow, that brush! I want it! I will show this to my sister, she is a huge fan of beauty products too!

  21. Alexa re' | 28th Sep 16

    Hello there,

    Dark is my choice. I have heard about this product. Nothing but great reviews 😀

    Thank you <3
    Good luck everyone 😀

  22. Nicole Etolen | 28th Sep 16

    I super love this brand. I haven’t tried their primer, will try it soon!

  23. Ryan Escat | 28th Sep 16

    My wife will surely jump out of excitement if I will buy here these things. I will think about it!

  24. Rose Pingol | 28th Sep 16

    Oh, these are lovely products! How I wish I can buy all of these for my daughters!

  25. Honeygirlk | 28th Sep 16

    I have only used two things from IT but this seems like a great selection of products for sure.

  26. Justina | 28th Sep 16

    I’m so excited about this!

  27. Joyce Chitwood | 28th Sep 16

    I. Red to try more IT cosmetic but concerned about my oily skin and their CC would not work for me. I have the buy buy under eye sample from Ipsy and no tug eye liner. I just bought one of their blushes off a blogger off of IG the ombré one or one of those. Not sure what they have. But I have such big pores and wish I could find something that would make them look better fill them in etc. that wouldn’t cost me an arm and a leg. I need all the help I can get being late 40s. Think they r on the right track for most women aging and needing help to feel better and look better. She seems to really care. But I know they just sold the company so hopefully it won’t change too much and be a help they have needed to be more main stream. I did enter the Giveaway. Thanks so much. U girls r such givers in here. I always get ur emails but I don’t always comment. Know I’m out here though supporting.

  28. Bailey | 29th Sep 16

    Ooh, that brush! I already love their brushes, but that looks especially perfect.

  29. Erin Kennedy | 2nd Oct 16

    I love this kit! I love all the anti-aging stuff. It has everything anyone could want whether they are just starting a routine, or doing it for some time.

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