BeneFit wants to know – do you “wanna” or “gotta”?

Are you an Annie or a Maggie? Benefit Cosmetics would probably like to know. ‘Annies’ are  girls who “gotta” look gorgeous all day according to Annie Ford Danielson of Benefit. She believes that Annies have people to see, places to go and things to do. On the other hand Maggie Ford Danielson says that all ‘Maggies’ “wanna” have it all and wanna shimmy all night long.

Benefit has created two limited edition, Sephora exclusive, sets of eye makeup. You can pick EYE GOTTA, THE ANNIE COLLECTION or EYE WANNA, THE MAGGIE COLLECTION ($36 each). Both sets contain a trio of powder eyeshadows and 2 mini Creaseless Cream shadow pots.

Staying with my khaki obsession I bought The Annie Collection. It contains a trio in one block with Canopy (a warm nutmeg), Purple Haze (gilded purple) and Spiced (golden olive). The creaseless creams are Flash (platinum fawn) and Foiled (shimmering sand). The kit is absolutely adorable and the colors are all very pretty but I’m not thrilled with this set.

What I like:

–          Canopy is a beautiful easy to wear shade that I think would suit anyone that likes a light brown shadow. It’s not unique but it looks pretty on

–          Spiced is also a pretty khaki shade

–          If you used everything in the kit the price is great. It is easy for travel because you’d have several looks you could do with these 5 shadows.

–          Creaseless Creams are good eyeshadow primers imparting pretty color while helping to keep shadows staying fresh looking.

What I don’t like:

–          Purple Haze gives me rabbit eyes. I love purple eyeshadow but this one just doesn’t work for me.

–          The creaseless creams are very shimmery. For some people this is a plus, for me it’s a negative. I have several of these but these particular ones just don’t work for me.

–          The eyeshadows fade away during the day. I am lucky to get 6 hours with them looking fresh. I’ve tried the powder shadows with a variety of bases: creaseless creams, Too Faced Shadow Insurance, IT Cosmetics Bye Bye Lines and even Benefit Stay Don’t Stray. Nothing really helps. They just fade and don’t look the same late in the day.

–          The little booklet that it comes with is so simplistic that I’m not sure who their audience is for the set. The book shows one powder e/s at a time. Most of us buying a set like this go beyond one single color. I’d have appreciated them showing me looks using all 3 of the shades or maybe two together.

Here are some eye looks I tried with this set:

(Over TFSI, Spiced on lid, Purple Haze in crease)

(Over Foiled Creaseless Cream, Spiced in crease)

(Over Flash Creaseless Cream, Canopy on lid, Spiced in the crease)

(Over Benefit Stay Don’t Stray, Canopy only)

I hate being this negative in a review but I’m disappointed in Annie and I think I’d be disappointed in Maggie too. I’ve read rave reviews of this, specifically on Vampy Varnish. I’m linking her review since this is what made me hit the buy button at Sephora and I’d like you to see two sides of the story.

My khaki obsession will continue I’m sure, until something better comes along, and I’ll find use for this Benefit set, but it might be spending a lot more time in a drawer than it does on my cosmetic table. — Marcia


  1. I like creaseless creams and all but that purple shade. I wonder if it would work for me.

  2. I’m CRAZY in love with Benefit’s Creaseless Cream shadows and have several colors that really bring out my hazel eyes: Get Figgy, Birthday Suit, Flatter Me.

  3. I think the Annie palette would be great for hazel eyes actually. I think the colors would work better than on my brown eyes.

  4. Bonnie C. says:

    Hmmm, I don’t like the sound of the powder shadows fading during the day, I’m sure with my oily lids that I would be in for trouble with those. I’ve been curious about the creaseless cream shadows, since typically cream shadows give me issues with my hooded, oily lids, but I’ve heard great reviews of how the ones from Benefit work so well. These sets sound like a cute idea (having each of the girls do a set), but it sounds like it didn’t work out so well. Thanks for the review! 🙂