On Friday June 27th Benefit is releasing their new, very talked about eyeliner – They’re Real! Push Up Liner. This liner is a combination of a pen and a gel. It looks like a pen but is actually a gel that comes up through the pen packaging.
When I first read about this innovative product I was so looking forward to purchasing it. I really couldn’t wait since I felt this could be revolutionary for someone who loves gel liners. I joined the waiting list so that I could be an early purchaser. I’ve had it now for almost 3 weeks and used it a handful of times.
They’re Real! Push Up Liner is one of the darkest black liners I’ve encountered. Black is not always black but the Push Up Liner is darker than anything I’ve worn in a long time. It’s in a pen that twists up. It is hard to get started but after the first time it seems to come out evenly. The tip is a rubber “AccuFlex” tip that is designed to “hug the lash line” and deposit just the right amount of black eyeliner. What you need to watch out for, because it’s hard to see, is if it comes out with a little ball at the end. If it does you’ll probably want to wipe that away since it doesn’t seem to smooth out as you move the pen.
What I’m not crazy about is that once it’s on, it’s really on. That’s great for long lasting wear but it’s not great if you need to fix something. I find it gives me a wider line than I prefer too. I have to be very diligent to get it thin. Actually the last time I wore it, I was able to get the top line thin but I switched to a liquid liner for the bottom since that’s my sticking point with the liner. If I were to go someplace hot and humid I’d take more time to apply this thinly top and bottom. On most days though this is not what I’ll be reaching for.
This is tenacious. It doesn’t give you a long time to work with because it’s on the dry side. I doubt you have much time to smudge it if that’s how you wear your eyeliner. It comes off with my Mary Kay eye makeup remover but I have to work harder to get it off. Benefit is going to release a special eye makeup remover for this but it’s not absolutely necessary if you have a good one already. You’ll never get it off with just your face cleanser though.
My recommendation is that the first time you use it you shouldn’t be in a hurry. It takes a little time to learn how this works best for you. I got way too much on the first time. I’m better at it now but I’m not perfect. I can do a liquid liner or a regular gel liner quickly but I’m much more cautious with this Benefit pen.
I’m not in love with this but I don’t dislike it either. If you are watching how you spend your money then save the $24 that this costs and buy a liner that’s easier to use. But if you love a challenge or you love super black eyeliner than this could be what you are looking for.
I’m sure I would have bought Benefit they’re Real! push up liner no matter what but I did fall for the hype. In my book it doesn’t add up to it though. Are you planning on buying this liner? — Marcia