One of our favorite concealers of all time has just gotten better…like 48 times better! Beauty Info Zone has sung the praises of IT Cosmetics Bye Bye Under Eye Concealer since we first started blogging all those years ago and we are so excited that this incredible concealer is now available at ULTA in 48 true-to-skin shades with Expression Proof™ Technology that won’t crease or crack!samples, affiliate links
There are many reasons why Lisa and Marcia love love love Bye Bye Under Eye Concealer.
Why You’ll Love IT
#1 best-selling, award-winning concealer
Full-coverage, anti-aging, won’t crease or crack
Expression Proof and Waterproof
Highly pigmented, covers everything
Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
Clinically tested to make your skin look younger!
In addition, did we mention that it’s now available in 48 SHADES??? Let’s see which shades are perfect matches for the ladies of the BIZ.
LISA’S PERFECT MATCHES ARE 20.0 MEDIUM, 205 MEDIUM SAND, 21.0 MEDIUM TAN, AND 21.5 MEDIUM NUDE
My skin is somewhere between light and medium most of the time. I often faux tan, and then I gravitate over the line into medium territory, but in the dead of winter with no self tanner I am still not fair…a little closer to medium. I have really dark circles under my eyes that always need some covering and brightening, so I need a concealer that covers but looks natural and not cakey, and one that lasts all day. IT Cosmetics Bye Bye Under Eye is fantastic – amazing coverage, long lasting, natural finish. The best! The original color options were fine, but I have to say the options now are simply incredible. Stunningly so. I have everything I need for every color cycle I go through in every season of the year.
My matches are in the medium range, but you can see that they still differ quite a bit in terms of deepness of shade. Medium 20 is my summer shade, or the one to wear when I faux tan. My fall shade is Medium Tan 21, when I’m transitioning out of faux tanning. I typically go to my natural skin color for winter, so my perfect match then will be Medium Sand, 20.5. And then as I start with my gradual self tanner, I’ll go with Medium Nude, 21.5. This combo works for me because my skin tone is Neutral with both cool and warm undertones. I am truly impressed with IT Cosmetic’s incredible selection – so much fun!!
MARCIA’S GREAT MATCHES ARE 10.0 LIGHT FAIR, 10.5 LIGHT, 11.0 LIGHT NUDE, AND 12.0 LIGHT SAND
You can tell how excited Lisa is about these new shades. Everyone has been clamoring for an extended shade range from IT for their number one selling concealer and now it’s here. With 48 shades you should be able to find one that’s absolutely perfect for you.
IT Cosmetics Bye Bye Under Eye is a full coverage, anti-aging, waterproof concealer so it does just about everything you need it to do. My skin is fair all year long. I don’t tan in any way so I pretty much use the same shade throughout the year. But not all the foundations that match my skin look great with just one shade of concealer so having a wardrobe of these is wonderful.
When you look to find that perfect match look at the letter that accompanies the name. IT has made it easier to find what we need by labeling them W, N, C = Warm, Neutral, Cool.
You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.
I find that I’m most comfortable wearing neutral shades but the cool one I have works just as well for me.
Light Fair is a new shade for me and I’m thrilled with it. Light is the original light shade which works just as well but having the Light Fair is the icing on the cake (or actually under my eyes).
You need such a small amount of the concealer to cover up. Follow IT’s suggestion of Warm a tiny amount with fingers, tap onto skin and blend using your favorite IT Cosmetics brush. A perfect finish using a perfect product.
There’s no excuse not to buy this number one concealer now that they’ve adapted their colors for all of us!
Hurry since this special offer at ULTA ends today: FREE IT Airbrush Dual-Ended Flawless Complexion Brush No.132 with any IT Cosmetics Bye Bye Under Eye Concealer purchase (offer valid 10/31/18-11/4/18 or while quantities last)