We have found our perfect match! 48 shades of IT Cosmetics Bye Bye Under Eye Concealer

One of our favorite concealers of all time has just gotten better…like 48 times better!  Beauty Info Zone has sung the praises of IT Cosmetics Bye Bye Under Eye Concealer since we first started blogging all those years ago and we are so excited that this incredible concealer is now available at ULTA in 48 true-to-skin shades with Expression Proof™ Technology that won’t crease or crack!

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There are many reasons why Lisa and Marcia love love love Bye Bye Under Eye Concealer.

Why You’ll Love IT

 #1 best-selling, award-winning concealer

 Full-coverage, anti-aging, won’t crease or crack

 Expression Proof and Waterproof

 Highly pigmented, covers everything

 Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid

 Clinically tested to make your skin look younger!

In addition, did we mention that it’s now available in 48 SHADES???  Let’s see which shades are perfect matches for the ladies of the BIZ.

IT Cosmetics Bye Bye Under Eye Concealer


IT Cosmetics Bye Bye Under Eye Concealer

My skin is somewhere between light and medium most of the time. I often faux tan, and then I gravitate over the line into medium territory, but in the dead of winter with no self tanner I am still not fair…a little closer to medium. I have really dark circles under my eyes that always need some covering and brightening, so I need a concealer that covers but looks natural and not cakey, and one that lasts all day.  IT Cosmetics Bye Bye Under Eye is fantastic – amazing coverage, long lasting, natural finish. The best! The original color options were fine, but I have to say the options now are simply incredible. Stunningly so.  I have everything I need for every color cycle I go through in every season of the year.

IT Cosmetics Bye Bye Under Eye Concealer
IT Cosmetics Bye Bye Under Eye Concealer

My matches are in the medium range, but you can see that they still differ quite a bit in terms of deepness of shade. Medium 20 is my summer shade, or the one to wear when I faux tan. My fall shade is Medium Tan 21, when I’m transitioning out of faux tanning. I typically go to my natural skin color for winter, so my perfect match then will be Medium Sand, 20.5. And then as I start with my gradual self tanner, I’ll go with Medium Nude, 21.5. This combo works for me because my skin tone is Neutral with both cool and warm undertones. I am truly impressed with IT Cosmetic’s incredible selection – so much fun!!


You can tell how excited Lisa is about these new shades. Everyone has been clamoring for an extended shade range from IT for their number one selling concealer and now it’s here. With 48 shades you should be able to find one that’s absolutely perfect for you.

IT Cosmetics Bye Bye Under Eye
IT Cosmetics Bye Bye Under Eye

IT Cosmetics Bye Bye Under Eye is a full coverage, anti-aging, waterproof concealer so it does just about everything you need it to do. My skin is fair all year long. I don’t tan in any way so I pretty much use the same shade throughout the year. But not all the foundations that match my skin look great with just one shade of concealer so having a wardrobe of these is wonderful.

When you look to find that perfect match look at the letter that accompanies the name. IT has made it easier to find what we need by labeling them W, N, C = Warm, Neutral, Cool.

You tan easily in the sun, and gold jewelry makes your skin glow! The veins on your wrists look green.
Both gold and silver jewelry flatter your skin! You can tan in the sun but sometimes burn. The veins on your wrists look blue and green.
Silver jewelry complements your skin! You burn easily in the sun—and when you roll up your sleeves, your veins look blue.

I find that I’m most comfortable wearing neutral shades but the cool one I have works just as well for me.

IT Cosmetics Bye Bye Under Eye

Light Fair is a new shade for me and I’m thrilled with it. Light is the original light shade which works just as well but having the Light Fair is the icing on the cake (or actually under my eyes).

You need such a small amount of the concealer to cover up. Follow IT’s suggestion of Warm a tiny amount with fingers, tap onto skin and blend using your favorite IT Cosmetics brush. A perfect finish using a perfect product.

There’s no excuse not to buy this number one concealer now that they’ve adapted their colors for all of us!


Hurry since this special offer at ULTA ends today: FREE IT Airbrush Dual-Ended Flawless Complexion Brush No.132 with any IT Cosmetics Bye Bye Under Eye Concealer purchase (offer valid 10/31/18-11/4/18 or while quantities last)


  1. Never Say Die Beauty | 5th Nov 18

    Wow, 48 shades! I have this concealed somewhere. I need to pull it out. I’ll bet I could find a better shade match now

  2. Claudia Materdomini | 5th Nov 18

    I am amazed by their shade range. I was already happy wth light medium but I may see if something else fits better!

  3. Lola Seicento | 5th Nov 18

    I love that they have 48 shades! This is really great. I need to try this formula!

  4. Kathryne | 5th Nov 18

    48 shades? that’s amazing!!! other companies should take note of this impressive line

  5. Kristina | 5th Nov 18

    These concealers are the best, and I’m thrilled about the extensive new shade range!

  6. Kristi V BeginNails | 5th Nov 18

    I’m really happy when brands expand their # of shades. We all come in different colors and brands really need to recognize that. I usually use light coverage, but I’m definitely wanting to get color matched with something that is medium to full coverage.

  7. Cindy Ingalls | 5th Nov 18

    I love this concealer!

  8. Krystal E | 5th Nov 18

    IT was my go to for a really long time – I didn’t realize they made SO many shades!

  9. Polarbelle | 6th Nov 18

    48 shades!!! Wow. I wonder if they’ll stock all 48 at Ulta. That’s a lot of shelf space….but a girl’s gotta look!

  10. Bailey | 6th Nov 18

    Wow, what an amazing shade range! I’m a bit bummed that I just bought a UD one which ended up being waaay too dark. I should have tried this.

  11. Courtney | 6th Nov 18

    I bought this concealer but haven’t used it. I have it in Light Fair.

  12. Miranda Mendelson | Slashed Beauty | 6th Nov 18

    I’m so glad they’ve expanded the range, it’s a great product and it’s important to make makeup more accessible to all skin tones.

  13. Glamorable | 6th Nov 18

    11.0 is my perfect undereye shade!

  14. Ehmkay Nails | 6th Nov 18

    Wow they have so many shades. Good for them!

  15. 25 Sweetpeas | 6th Nov 18

    Thats so nice there are so many options!

  16. Lisa Marie Heath | 7th Nov 18

    I was shocked at the color selection! I had to narrow mine down, and 11.5 is my perfect match!

  17. CosmetopiaDigest.com | 7th Nov 18

    I didn’t know they had 48 shades – I’ve struggled to get a match with IT Cosmetics in the past. Great to hear there are more options now.

  18. Madhubani | 12th Nov 18

    Wow!! 48 shades!! That’s amazing!! No longer struggling to find the correct shade.. but again, if you are a confused person like me, the struggle is going to be really real. I will forever remain confused while choosing shades and when there are freaking 48, then God save the shop assistant.

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