Ulta 21 Days of Beauty – the steals you don’t want to miss #UltaTrendAlert

ulta logoMost people celebrate holidays like New Year’s Eve, Christmas, Easter, Mother’s Day, Father’s Day and the like. There are a few days a year that are made for beauty lovers though and that’s what we get excited about and celebrate. Ulta Beauty has their 21 Days of Beauty that the typical makeup junkie looks forward to, wishin’ and prayin’ and hopin’ that the items we want will be part of the amazing specials that are available. This fall Ulta picked 9/16/15 through 9/26/15 to let our imaginations run wild and our purchases to be steals.

Ulta 21 Days of Beauty Catalog
Ulta 21 Days of Beauty Catalog

The minute I got my catalog in the mail I started going through and deciding what I must have. I circled and wrote and put reminders in my personal calendar so I wouldn’t miss the Steals that I felt I couldn’t live without. My number one wishlist item was IT Cosmetics Eyelift In A Tube on sale for $14.50 from $29. There was no way I was going to let that slip by.

Ulta 21 Days of Beauty Steals and Deals
Ulta 21 Days of Beauty Steals and Deals

To my delight Ulta sent 3 items from the catalog and my number one and two wishlist items were in that package. Be still my heart! That doesn’t mean I won’t be ordering more from Ulta because there are quite a few things I still “need”. To sweeten the pot I’ll be using Ebates to get money back! Such a win/win situation.

IT Cosmetics Eyelift In A Tube (September 15th)
IT Cosmetics Eyelift In A Tube (September 15th)

Tuesday Sept. 15th is the day I’m most excited about because that’s the day that IT Cosmetics Eyelift in a Tube is available. This has two sides that have everything I need to brighten and conceal. One side is Bye Bye Under Eye Concealer (top swatch) while the other is Hello Light Brightener. What I love about this product (which I bought the minute I learned about it) is that it brightens without a single bit of shimmer. It’s my secret weapon especially after a day with the kids. The Brightener luminizes without looking fake. You aren’t going to glow in the dark with this, you are going to lighten up though with a more youthful undereye look.

What makes IT Cosmetics so special is that they use skincare ingredients in their cosmetics. They are concerned with anti-aging as much as I am. IT Cosmetics tells us: “This innovative, full coverage, anti-aging concealer and luminizing Brightener was developed with plastic surgeons to instantly vanish imperfections from view! Eyelift In A Tube is formulated with hydrolyzed collagen, peptides, niacin, anti-oxidants and Drops of Light Technology for an instant flawless, radiant complexion. Key ingredients such as hyaluronic acid, niacin and vitamins C, A, & E mean your skin looks younger instead of older! Paraben free, cruelty free.” I tell you it’s amazing. This is available in Fair, Light, Medium, Tan, and Rich (seen here).

To sweeten the pot Ulta has a gift with purchase if you spend $45 on IT Cosmetics which is the easiest thing in the world for me. Buy any of their brushes (especially the eyebrow brush), their gel eyeliner, or my favorite IT CC+ Cream and you’ll be thrilled.

Dermablend Smooth Liquid Camo Foundation
Dermablend Smooth Liquid Camo Foundation

If you are buying online then check out Dermablend that day too since that gets total raves and is 35% off on Tuesday Sept. 15th only.

Laura Geller Balance-n-Brighten Foundation (on 9/20)
Laura Geller Balance-n-Brighten Foundation (on 9/20)

On Sunday September 20th there are two great items available. Laura Geller Beauty Balance-n-Brighten Foundation is $20 that day (from $33). This powder foundation is one I’d been eager to try and happily I’ve got this to balance my foundation collection while brightening my face. You can also get Smashbox’s Full Exposure Mascara for $10 that day, it’s Smashbox’ best seller.

Laura Geller Balance-n-Brighten Foundation is a baked foundation that has multiple colors in it. The variation is to help color correct your skin and also bring a brightening effect. I buff in the foundation with a soft kabuki brush I have from IT Cosmetics and it leaves me with a light to medium matte coverage depending on how much powder I use. “Mineral oil and paraben-free formulation also contains powerful anti-aging and anti-oxidant protection of centella Asiatica and white tea extracts.” While I’ve just had a chance to use this twice I like the coverage it’s giving me. I can also use it over another foundation as a setting powder if I use a very light fluffy brush. It’s available in 5 shades (Porcelain, Fair, Medium, Tan and Deep) and it too has a gwp with a $30 LG purchase.

Skyn Iceland Hydro Cool Firming Eye Gels (on 9/21)
Skyn Iceland Hydro Cool Firming Eye Gels (on 9/21)

Skyn Iceland has two gel mask sets on sale on September 21st and the Skyn Iceland Hydro Cool Firming Eye Gels ($19.50 from $30) were on my list as soon as I saw them. I had 1 set in a subscription box and that sold me on these. Excitement set in when I saw I could order these. These award winning eye gels are a perfect pick-me-up. The skin under our eyes is so delicate that it shows stress early on. I love that you can use them for just 10 minutes and see results. It’s the perfect date night treat while you are getting ready.

They are cooling transdermal get patches that are infused with Icelandic glacial waters as well as firming ingredients to help depuff and reduce fine lines and wrinkles. “Peptides and botanicals improve blood flow and reduce puffiness while advanced antioxidants help prevent future damage. The patch, a cutting-edge delivery system, is easy to both apply and remove and is non-irritating.” These are safe for all skintypes even the most sensitive. They don’t contain parabens, petroleum, mineral oil, chemical sulfates or phthalates plus they are 100% vegan and cruelty free. There are 8 sets of eye patches and it’s recommended that you use these once a week. Ulta also has a deluxe sample with any Skyn Iceland purchase as the gwp.

Here’s the rest of my wishlist:

9/22 butter LONDON Buy One Get One Free

Ulta butter LONDON BOGO on 9/22
Ulta butter LONDON BOGO on 9/22

9/23 Cargo Swimmables Water Resistant Blush & Powder Blush ($13 from $26) and a gwp of a mini Bali blush

9/23 Cargo Swimmables Water Resistant Blush & Powder Blush
9/23 Cargo Swimmables Water Resistant Blush & Powder Blush

9/24  Mally Beauty Face Defender ($25 from $40) which I’m absolutely buying a back up of!

9/25 Mally Beauty Face Defender
9/24 Mally Beauty Face Defender

9/25 IT Cosmetics Hello Lashes Mascara ($12 from $24)

9/24 IT Cosmetics Hello Lashes
9/24 IT Cosmetics Hello Lashes

You just can’t beat these Steals. No one ever has 50% off of the best of the best except for Ulta during 21 Days of Beauty. Remember that these are only available for one day – before and after they are regularly priced. So don’t be tardy to the party, get to Ulta very early or get online and order to your heart’s content. Like I said, I also use a rebate site like Ebates to maximize my savings.

What are the Steals and Deals that you have taken advantage of or plan to purchase? — Marcia








press samples provided to facilitate this article






  1. Lola Seicento | 14th Sep 15

    Excellent choices, Marcia! I knew that you were going to get the IT Cosmetics Eyelift in a Tube! As you know, I am completely obsessed with this game-changing concealer!

  2. Allison | 14th Sep 15

    I was thinking about the Eyelift in a Tube too. I love the Dermablend Camo Foundation. A great sale as always!

  3. Christy Peeples DuBois | 14th Sep 15

    They do have some of the best deals during these 21 days. Thanks for reminding me!!

  4. Kat Dinges | 14th Sep 15

    Definitely some good deals! They always get me when my wallet is empty though, haha!

  5. Erika | 14th Sep 15

    Nice choices! I chose the Eye Lift in a Tube, hoping it would work on my dark circles. Alas… lol It is nice, tho. I’ve already placed two orders during this sale. It’s so dangerous. lol

  6. Heather | 14th Sep 15

    I swear I will go broke hehe. I love those eye gels they work so nice!

  7. Rachel Beltz | 14th Sep 15

    I really need to pull some money together… I have no idea what I want, but how could I refuse so many deals!

  8. Anastasia | 14th Sep 15

    Great picks!! I am loving Laura Geller foundation and skyn Iceland patches, too <3

  9. Phyrra | 14th Sep 15

    I wish the It Cosmetics concealer was light enough for my skintone. The texture is amazing.

  10. Carol | 14th Sep 15

    Eye lift in a tube! I’m there tomorrow!

  11. Miranda Mendoza | 14th Sep 15

    I’m cashing out on the Naked Skin!

  12. Polarbelle | 15th Sep 15

    I haven’t jumped in on any of the steals yet. I’ve bought so many products latelly!!! And the IT Cosmetics concealor/highlight last forever or I would have restocked on that. It’s like the best product ever.

  13. Bailey | 15th Sep 15

    I am totally jealous! Ulta doesn’t ship here so I’m left out of the sale. I am definitely going to be looking into the It Eye Lift stuff though.

  14. Kath TheFabZilla | 15th Sep 15

    Great picks! I love Cargo blush, Skyn Iceland eye gels and IT mascara

  15. Justina | 15th Sep 15

    It looks like there are so many amazing buys to be had at Ulta right now!

  16. Destany | 15th Sep 15

    Great, great choices!

  17. Cindy (Prime Beauty) | 15th Sep 15

    I love the IT cosmetics eyelift. I can’t wait to stock up on Hello Lashes too!

  18. Nidia - Lit From Within | 15th Sep 15

    I’ve been waffling on whether to get the IT Cosmetics eyelift. I love their stuff, but I have a huge tube of concealer already! lol. I have been buying lipstick like there’s no tomorrow, though – the Butter London Mattes, Lorac Alter Ego, and even some Ulta ones that were an amazing $3. It’s my weakness.

  19. Lisa Heath | 15th Sep 15

    Great picks! I love that Laura Gellar foundation!

  20. Hannah | 16th Sep 15

    I want to get the Stila Convertible lip and cheek stain soon! I think it’s gonna be on the 24th? Anyway, I’m pretty excited about it!


  21. Honeygirlk | 17th Sep 15

    Great choices. I am very impressed with all they had available this time around… sounds like it is a great sale so far.

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