I remember when Viva la Juicy came out in 2008 and gorgeous women everywhere went crazy for the over the top, blinged out packaging and the sweet and floral scent. It spawned several more sister scents: Viva la Juicy la Fleur, a romantic floral, and Viva la Juicy Noir, a more dangerous, sexy scent.
Juicy Couture sent us the latest release that just came out in August – Viva la Juicy Gold Couture, a feminine, intoxicating scent housed in a kicky, trendy bottle that is worth the price alone (3.4 fl.oz. $92, 1.7 fl.oz $72, 1.0 fl.oz $52, .17 fl. oz Rollerball $25).
Viva la Juicy Gold Couture is a luxurious, sensual, decadent scent that is fashion-forward but relatable at the same time. Think Cindy Crawford – stunningly beautiful but with a girl-next-door flavor. The notes include wild berries, honeysuckle, jasmine, golden amber, melted caramel, vanilla elixir, and sandalwood.
This is a warm, luscious floral that will make women want to hug you and men want to bite you. It has just the right amount of sweetness, just the right amount of floral, just the right amount of fruitiness, and just the right amount of gourmand with creamy caramel and vanilla notes. It doesn’t have a huge throw, which I personally prefer – I don’t want people to smell me even before they see me. But the lasting power is awesome, a good four hours on me before fading a bit.
The bottle is a wonder. Thick glass covered in melted gold with a hot pink nameplate and a black organza Swiss dot bow – what’s not to love?? Put a pair of heels on it, and this flacon is runway ready!
If you are a fan of previous Juicy Couture scents, please check out Gold Couture. I really think it’s the best one so far, one that has become a ‘signature’ fragrance for me. – Lisa
*sent for editorial consideration
Last October I wrote about DefineMe, a natural, vegan and cruelty free fragrance brand fragrance…December 12, 2019