Check out this really cool social media contest – Kiehl’s ‘Put Some Space On Your Face’ gives you (well, actually your face!) an opportunity to travel with them to space. The giveaway is in celebration of the new Kiehl’s Oil Eliminator line. They sent its ‘hero’ product (24-Hour Anti-Shine Moisturizer For Men) into space. For real. The product was on a custom rig that was sent 20 miles above the surface of the earth.
You can see the video at www.kiehlsinspace.com and can also enter the giveaway there. Just take a photo of yourself in mid-air then hashtag it #SpaceFace. Random winners will win their face a trip to space via a 3D custom astronaut figurine with their face on it. That figurine is attached to a shuttle and sent into the stratosphere. After the figurines land, the winners are sent their personalized, space traveling action figures.
What is this new line that has inspired the space travel? The OIL ELIMINATOR FOR MEN, brand new this month. There are three products that tackle men’s oily skin, mattifying and reducing the appearance of pores.
So why the space travel? It’s all in the ingredients.
Oil Eliminator uses Aerolite, an advanced material based on the science of aerogel, which has been used in space exploration (for example, as an insulating material on Mars Exploration Rover in 1997). Aerolite is the lightest solid material on Earth because it is composed of up to 99.98% air by volume, helping to provide a weightless feel on the skin. The substance is likened to a gel from which the liquid portion has been removed without causing the material to shrink in size or collapse. Due to its highly porous structure and large surface area, it is able to absorb FOUR TIMES its own weight in oil, providing efficient sebum absorption capabilities. Oil Eliminator 24-hour Anti-Shine Moisturizer, with Aerolite technology, helps reduce pore visibility and imperfections.
In general, men have different skin issues than women. A man has more sebum-producing sebaceous glands, so they have more oil production and larger pores. Plus they sweat more, which means every more shine and oily residue on their faces. Kiehl’s three new products containing Aerolite address these concerns.
The Deep Cleansing Exfoliating Face Wash ($20) is a soap-free and sulfate-free cleanser. It has crushed Apricot Seeds to help exfoliate, which also decreases the appearance of pores. It doesn’t dry out the skin, and it does a terrific job of smoothing skin texture and getting rid of shine.
The Refreshing Shine Control Toner ($20) is a cooling spray that tones and also decreases the appearance of sweat and oil. The Capryloyl Glycine dries up the bad stuff, but doesn’t dry out skin.
The 24-Hour Anti-Shine Moisturizer for Men ($27) is a lightweight moisturizer with Aerolite to absorb oil and sweat. The result is a shine-free appearance and soft, hydrated skin. It also has Totara Wood Extract to diminish the appearance of pores.
My 21-year-old son, who has sensitive, oily, breakout prone skin, thinks this line is the bomb. He gets the best results using the Deep Cleansing Exfoliating Face Wash in the shower, then toning with the Refreshing Shine Control Toner, and following with the 24-Hour Anti-Shine Moisturizer for Men.
This is a terrific line for men so be sure to take a look. And don’t forget to put some space on your face! Snap that photo then hashtag it #SpaceFace on Twitter, Instagram, and Facebook. – Lisa
*sent for editorial consideration
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