Put some POW! into New Years EVE with IT Cosmetics!

What to wear for New Years Eve…take a quick trip to Ulta and spend those gift cards that Santa gave you on some IT Cosmetics and you’ll have all the cosmetics you’ll need for superhero-worthy beauty that lasts all night. Of course, you’ll want to pick up my ultimate favorite concealer – I can’t believe it has even surpassed my precious favorite, Bye Bye Undereye (which is still freaking fantastic). I think I love this one even better now that I’m older and my skin is a little dryer, the Bye Bye Undereye Concealing Pot is slightly creamier and man is it good.

samples affiliates Next, use the CC+ Color Correcting Full Coverage Cream – no need for any primer – and you have the perfect base for everything else.

IT Cosmetics CC+ Color Correcting Full Coverage Cream

For cheeks, I adore the Bye Bye Pores Blush in Sweet Cheeks, which makes pores disappear. Some blushes seem to settle right into pores and make them look like huge craters – ugh, you know what I mean. This pressed powder does the opposite, leaving skin looking practically poreless thanks to Optical Blurring Technology and anti-aging silk, hydrolyzed collagen, antioxidants and peptides. Sweet Cheeks is such pretty peachy/gold/pink.

Now, let’s talk EYES.  No one does eyes like IT Cosmetics! Their Superhero Palette is, in my humble opinion, outstanding. It’s divided into three sections – one section with very subtle, nude shades, one with what they call neutral shades but they do have more oomph, and one that has lots of drama and can be used as liners. All sections have a lovely buttery texture with lots of pigment and fantastic lasting power.  Marcia did an excellent review of the shades HERE which I won’t repeat, but here are some pics for you:

Nudes Eye Base

Nudes Eyeshadows

Nudes swatched

The Nudes shades are indeed subtle, and give a very natural but finished look. You can wear them by themselves or else combine them with other colors in the palette.

IT Cosmetics Eye Foundation Neutral

Neutral Eyeshadows

Neutral Eyeshadow swatches

The Neutrals are beautiful shades are a little more than neutral, really – I think they pack a punch. I love them – particularly the golden shade that plays well with my hazel eyes. Beautiful!

IT Cosmetics Liners Eye Foundation


Liner swatches

The Liners shades are beautiful. You can use them wet or dry. They are fantastic accents for the crease as well.

IT Cosmetics Heavenly Luxe Superhero Brush

The perfect brush, by the way, for this amazing palette is the IT Cosmetics Heavenly Luxe Superhero Brush ($29). This is an amazing brush totally worthy of its name!! Goodness knows I love a multi-tasker, and this takes multi-tasking to a new extreme.

IT Cosmetics Heavenly Luxe Superhero Brush Liner side

IT Cosmetics Heavenly Luxe Superhero Brush All Over Brush

IT Cosmetics Heavenly Luxe Superhero Brush Crease brush

IT Cosmetics Heavenly Luxe Superhero Brush Smudger brush

One side is the liner brush, and the other side slides to become three different brushes – an all-over shadow brush, a crease brush, and a smudge brush. This is the perfect travel brush.

IT Cosmetics Superhero Liner

IT Cosmetics Superhero Eyeliner swatch

Of course, you also need a superhero worthy eyeliner and IT Cosmetics has that too – the Superhero Liner ($24). This is one of the easiest liquid eyeliners I have ever used. It goes on with the ease of a marker but it still has the power of a liquid liner. It also really lasts without peeling or chipping. The brush is like a felt tip brush and it keeps its quality without fraying or bending.

IT Cosmetics Superhero Mascara wand

Superhero Mascara ($24) finishes out your look with super thick, super long, super black lashes. I love this mascara. It has something called Proprietary Elastic Stretch Technology that I can’t even pretend to understand, but somehow it wraps each lash in a ‘black cape of power and color’ which sounds pretty darn cool. Whatever it does, it makes my lashes look fantastic, which is good enough for me!!

Valencia Key Shero Earrings

Now that your face looks AH-MAZING, why not accent it with this fabulous Valencia Key earrings? Valencia Key Earrings are for Dreamers, Believers, and Achievers.  Check them out at valenciakey.com.  Not only are these earring gorgeous, they come with this message:

Valencia Key Shero Earrings

You are courageous!  You are inspiring! You are extraordinary!  On your journey to achieve your dreams and live your life’s purpose, wear these beautiful VALENCIA KEY Shero Earrings, infused with sunshine, joy and love.  Shine bright in life!  Sending you lots of love and light!

And that, dear reader, is my holiday wish for you. Have fun shopping, shine bright, and always remember – you are extraordinary.  – Lisa


  1. it cosmetics is one brand i’ve been wanting to try! i love the pairing with wonder woman! happy new year to you!

  2. Wow, IT Cosmetics really does have you covered! I hadn’t seen that pretty SuperHero shadow palette. And the multitasking SuperHero brush is such a clever and use concept! I’ve fallen in love with the IT Confidence In A Cream anti aging cream sample that came in my Sephora Play bag.

  3. These are all so gorgeous! That blush is especially lovely!

  4. That blush is making me swoon! I love the shadow palette it’s great!

  5. I didn’t realise Bye Bye Under Eye now came in a pot! I need one, having actually finished a whole tube of the stuff. I can’t get a shade match in the CC cream. My Mum and Sis swear by it.

  6. I still need that eyeshadow palette!

  7. Ehmkay nails says:

    The pow eye foundation looks so pigmented and amazing!!

  8. I would be interested to try the blush. Those earrings are also gorgeous

  9. I need all of those! The palette looks especially awesome.

  10. I’ve heard so many good things about the Super hero line! The eye liner looks amazing – that crisp line!

  11. I really like those earrings!

  12. I love the It Cosmetics Superhero Mascara in combination with their Tightline mascara. Together they make my lashes look like I’m wearing falsies without having to bother with false lashes!

  13. THat golden bit in the blush is lovely!

  14. Teresakoedyker says:

    I love IT cosmetics they are one of my favorite brands!! But I have not seen the stuff you talked about!! Must have them all!!????