#ITsAtSephora and IT’s a giveaway at Beauty Info Zone!

#ITsatSephoraI couldn’t be happier that IT Cosmetics is now at Sephora!! I remember many years ago I was complaining that no concealer existed that could hide my incredibly dark undereye circles and Marcia told me about the magic of the IT Cosmetics Bye Bye Undereye Concealer. I purchased my first tube and have never looked back. In fact, whenever I am asked which line I recommend for the best overall selection of both color products and skin care, IT Cosmetics is the very first one on the list.                                                                                       press sample

IT Cosmetics at Sephora

IT Cosmetics at Sephora

Marcia and I were both recently a box full of IT miracles, and Marcia began the love with her awesome review yesterday of the BYE BYE LINES SERUMIT COSMETICS ANTI-AGING ARMOURBYE BYE UNDER EYE EYE CREAM, and HEAVENLY SKIN CC+ SKIN-PERFECTING BRUSH, No. 702. Today I have a review of the remaining items in the big box of happiness, along with even more happiness — a giveaway!!

it-cosmetics-giveawaySomehow I suggested that Marcia review all the anti-aging products, which is actually pretty funny because I have WAY more wrinkles than Marcia does. I swear that woman never ages. I get to review some of my most favorite IT Cosmetics items, along with one that is brand new to me. My tried and true loves:  Bye Bye Makeup 3-in-1 Melting Cleansing Balm ($38), Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment ($24), and Bye Bye Under Eye Illumination Full Coverage Anti-Aging Waterproof Concealer ($24). New to me: Bye Bye Pores Primer ($38).

Je Ne Sais QuoiJe Ne Sais QuoiJe Ne Sais Quoi™ Hydrating Color Awakening Lip Treatment: I love all the incarnations of Je Ne Sais Quoi™ lip products, and this one is no exception. It’s not a lipstick, it’s a super hydrating lip balm that gives just a hint of color to lips. It feels wonderful on and gives a great slip to lips. I have pale lips to begin wit, so I think the Hydrating Color Awakening Lip Treatment could have even more of a tint, but anyone with a little natural color to their lips will love it. The packaging is awesome – the cap clicks into place so there is no chance this will come apart in your purse.

Bye Bye Makeup

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm

Bye Bye Makeup™ 3-in-1 Makeup Melting Cleansing Balm: If I had to choose only two products, I would go with a cleanser and a concealer. One of my favorite cleansers is the Bye Bye Makeup™ 3-in-1 Makeup Melting Cleansing Balm. It’s not a cream, it’s a solid that melts immediately with body temperature and is applied to dry skin like cleansing oil. Don’t be afraid to ‘dig in’ and get a chunk of cleanser – it melts makeup (including eye makeup) right off without the need for a separate makeup remover. That’s the first of the 3 in 1. Second, it is one heck of a moisturizer, leaving skin not only cleansed but also crazy soft and hydrated. The 3 in the 3-in-1?  It’s also an anti-aging skin serum. Normally, I think that any sort of treatment is wasted in a cleanser – after all, it’s getting washed off and going down the sink, right? But this one is activated as soon as it touches your skin, and it creates a sort of barrier that keeps moisture in while also giving skin a glowy radiance. I have been using this paraben- and sulfate-free cleanser for months now and I love it.

Bye Bye Pores Primer Bye Bye Pores Primer
Bye Bye Pores Primer™ Oil-Free Poreless Skin-Perfecting Serum Primer:  
I definitely need more play time with the Bye Bye Pores Primer, which has an oil-free formula that evens out skin tone and texture and gives skin a matte appearance. I do have some enlarged pores and I definitely have some fine lines and wrinkles, so I am hoping this primer will help all of those issues. Ingredients include Moroccan lava clay, purifying charcoal, papaya fruit extract, hydrolyzed collagen and the intriguing Bye Bye Pores Optical Blurring Technology™. So far it certainly makes my skin feel and look smooth, and it increases the wear time and vibrancy of my makeup. Promising!

Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging ConcealerBye Bye Under Eye Illumination™ Full Coverage Anti-Aging ConcealerBye Bye Under Eye Illumination™ Full Coverage Anti-Aging Concealer:   I am a long-time fan of the original Bye Bye Under Eye™, which was my introduction to the IT Cosmetics line. The Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging Concealer is the new version of the classic formula along with IT Cosmetic’s Drops of Light Technology™.  It combines everything I love about the classic concealer – long wear, full coverage, skin-loving ingredients – along with a luminescence that helps to conceal blue and red areas.
Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging ConcealerBye Bye Under Eye Illumination™ Full Coverage Anti-Aging ConcealerSwatched above are from left to right:  Light, Medium, Tan, and Deep. The top photo shows waaay more concealer than you will need just to get a good pic of the shades, and for the bottom pic I used a bit less.  For every day coverage, I use the tiniest bit of concealer – just a dot goes an incredibly long way. I find the best way to use this is to spread some on the back of my hand as my body temperature helps to warm up the concealer so it spreads easily. Then I dot it on under my eyes and around my nose, continuing to gently pat to blend it in. Every shade is quite useful – I like to use the Light down the bridge of my nose with the Tan on the sides to straighten my nose and give it some definition. Medium is awesome under my eyes, and Deep is a terrific cream contour for my cheeks.
I am hoping today is your lucky day because you can win your choice of Light, Medium, Tan or Dark Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging Concealer!  There will be four winners, one for each shade.  Our IT Cosmetics giveaway in celebration of #ITsAtSephora ends on 10/10 at 11:59 p.m. If the rafflecopter gets crankier than a presidential nominee in a debate and won’t let you comment, just email us at [email protected] with your comment – put IT as the title.  Then continue on with the entries, and hopefully you will be able to join us in our excitement now that IT Cosmetics is finally at Sephora!!  – Lisa

a Rafflecopter giveaway

*giveaway and samples reviewed courtesy of IT Cosmetics  #ITsAtSephora


  1. Melissa Storms says

    I am entering for the light shade.

  2. Angela Williams says

    The medium shade.

  3. I’m most definitely Light.

  4. I am entering for the light shade 🙂

  5. Entering for the medium shade

  6. Bonny McDevitt says

    I am entering for Medium!

  7. Brenda Disimone says

    https://twitter.com/bdisimone/status/783135690762563585 tweet from 10/3 i dont think it went through in the rafflecopter

  8. I am entering for the medium color.

  9. I am entering for the light color!

  10. Shawndra Befort says

    I’m entering for the light shade.

  11. Jeanne Coulombe says

    light for me I’m so pale

  12. Rhonda W G. says

    I’d pick the medium…Thankyou.

  13. Medium pretty please 🙂

  14. For the medium

  15. I am entering for the light shade

  16. Light

  17. Brenda Guardado says

    Tan. I haven’t had tan and I need a tan for job interviews.

  18. Julie Barrett says

    I would like the lightest shade please. 🙂

  19. Nicole Ackerman says

    Light shade!

  20. I would like medium

  21. Probably the medium would be best for me. Thanks and God bless!

  22. Laurie Nykaza says

    I’m entering for the light shade.

  23. I would love the light shade.

  24. Shayna Brookman says


  25. illy junus says

    Light shade

  26. Angela Saver says

    I am entering for the medium shade! Thanks for the chance!

  27. Angela Bauer says

    Seems we all like medium! Obsessing over it cosmetics lately

  28. I am entering for light…super fair skin. Thanks!!

  29. Light

  30. I’m entering for Tan!

  31. Medium, light — either one because I’m still rubbing my eyes from the shock of seeing that amazing it collection and box!!!!!?

  32. Victoria K says

    I would love to enter for the medium.

  33. I would love this in shade Medium. 🙂

  34. Dianne Robbins says


    I’m never sure what color concealer to get for my dark circles. Some people say you should use one shade darker than your skin color because a lighter color makes them stand out more. Other people say you should use a lighter shade to enhance and highlight your eyes. Have you seen those crazy YouTube videos where women put bright red or orange under their eyes to counterbalance the blue and purple from dark circles? It might work, in theory, but I could never blend and contour well enough to make it work.

  35. Dianne Robbins says

    I dunno. I’m flexible. Light or Medium.

  36. Light 🙂

  37. Light please

  38. christine w says

    I would like to win the medium shade.

  39. I want the light shade. I have always wanted to try the It Cosmetics line.

  40. I think the Light shade would be best for me, especially with winter coming fast! ?

  41. I would need light

  42. Nora Grahe says

    I have always wanted to try IT Costmetics and I know my shade must be Medium! I want to say how extremely excited I am to enter this contest in hopes of winning! It is my birthday this month and it would be so awesome to have the good luck of winning this fabulous and most wanted gift, Thank You so much for this chance!

  43. I’m entering for Tan please. Thanks

  44. Andrea Darst says

    I think I’d be Medium!

  45. I”m entering for the light shade! Thank you for the chance!

  46. Light!



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