IT Cosmetics CC+ Color Correcting Full Coverage Cream (and my before and after selfie #ITCCchallenge)

IT Cosmetics CC+ Color Correcting Full Coverage Cream

IT Cosmetics is asking women to take the #ITCCchallenge – take a makeup-free selfie, then take one wearing just their CC+ Color Correcting Full Coverage Cream ($38) and post the before and afters on social media. For every before and after, IT Cosmetics will donate $1 to the Look Good Feel Better foundation which helps women with cancer! I am up for the challenge, how about you?

samples/affiliate links

I adore CC+ Color Correcting Full Coverage Cream – it’s one of my go-to foundations. Why? Well, there are seven great reasons why.

  1.  It’s a full coverage foundation, which is great for my uneven skin tone (on full display in my before pic).
  2.  Spf 50+ UVA/UVB broad-spectrum physical sunscreen
  3.  Brightening color corrector which makes my sallow skin tone look fabulous
  4.  Hydrating anti-aging serum…I mean, who doesn’t need that?
  5.  Poreless finish primer included making this a great multitasking product
  6.  Dark spot concealer which works great on my hyperpigmentation
  7.  It’s also a moisturizing day cream
IT Cosmetics Heavenly Luxe™ Complexion Perfection Brush #7

I love the way it applies, especially with the IT Cosmetics Heavenly Luxe™ Complexion Perfection Brush #7 ($48). This is an amazing brush! The smaller end is fantastic for applying concealer (love the Bye Bye Undereye Concealing Pot) and the large end buffs in the CC+ Color Correcting Full Coverage Cream so beautifully it’s incredible. The coverage is fantastic but it looks so natural and lightweight! And the formula is chock full of wonderful ingredients that skin just loves. “The hydrating formula is infused with peptides; niacin; algae; vitamins A, C, B, and E; hyaluronic acid; and hydrolyzed collagen, along with antioxidants and exotic botanicals for brightening and color-correcting benefits.” (from IT Cosmetics via

IT Cosmetics CC+ Color Correcting Full Coverage Cream swatched from left to right:  Fair, Light, Medium, Medium Tan, Tan, Rich, Deep

Plus, there are a terrific array of shades available, seven in all from Fair to Deep. One is bound to be your best match.

IT Cosmetics CC+ Color Correcting Full Coverage Cream

Now, taking a selfie with absolutely no makeup on is not an easy task. It takes a lot of guts to put yourself out there like that – I won’t even run to the grocery store without makeup, but if it’s going to help my fellow sister in need I am happy to do whatever it takes. So here I am – just woke up. My goodness, I hadn’t even brushed my hair yet.

IT Cosmetics makeup-free selfie

And here I am after applying IT Cosmetics CC+ Color Correcting Full Coverage Cream – nothing else, no concealer, no primer, obviously no lipstick or mascara! But you can certainly see the difference in my skin tone, radiance, and overall healthy appearance. It literally took me about two minutes to apply my foundation for this photo.

My selfie with just IT Cosmetics CC+ Color Correcting Full Coverage Cream

I did end up putting some concealer on because I was rocking some seriously puffy eyes that morning and I promise I did eventually brush my hair!!

Ok, now it’s your turn. Take the IT Cosmetics challenge! Post your own before and after selfies using CC+ Cream SPF 50+ to celebrate your most beautiful you and help IT Fighters and IT Survivors everywhere! To learn more, follow @itcosmetics and #ITCCchallenge.  – Lisa


  1. Lola Seicento | 1st Nov 17

    I don’t wear full coverage foundations, but this one really looks fantastic!

  2. Allison | 1st Nov 17

    This was my most repurchased foundation type product for ages. I just wish that I was either Fair or Light rather than right in the middle coz buying 2 tubes got old.

  3. 25 Sweetpeas | 1st Nov 17

    The brush looks so nice!

  4. Jen Mathews | 1st Nov 17

    I LOVE that it has SPF 50 and isn’t greasy.

  5. Kristi V BeginNails | 1st Nov 17

    I’m all about foundation with SPF. 🙂 I don’t wear make up to work, so having to no make up look is normal for me. 🙂

  6. Cindy (Prime Beauty) | 1st Nov 17

    I love the IT CC cream, I haven’t tried this full coverage foundation yet.

  7. Krystal E. | 1st Nov 17

    I used to be obsessed with the IT CC Cream but recently my skin has changed and it hasn’t been working for me. Selfie it up!

  8. Phyrra | 1st Nov 17

    I LOVE the CC Cream formula, I just wish it came in a shade that I didn’t have to add white to.

  9. Sandy Pincombe | 1st Nov 17

    Agree…love the CC anti aging foundation……but I bought the Illuminating full coverage last week at Ulta. It may need to go back as I am just not too sure I like it. I feel like I look too shiny???

  10. Shilpa Shetty | 1st Nov 17

    Waaw,.. this product seems to be awesoem,. Your skins look very radiant

  11. Kathryne | 1st Nov 17

    You look fabulous even without makeup on! Nice campaign idea for this brand

  12. Margot C | 2nd Nov 17

    I never needed something like this before, but now I’m over 60 and I certainly could use it!

  13. My Nail Polish Obsession | 2nd Nov 17

    That brush looks pretty luxurious!

  14. Ehmkay nails | 2nd Nov 17

    Wow, it really does cover!

  15. Painted Fingertips | 2nd Nov 17

    That looks like a great product!

  16. Katie Marie | 3rd Nov 17

    I used to LOVE this CC+ cream — my favorite CC cream I’d ever tried. But I actually haven’t used it in a few years! I need to pick this up again…

  17. Fairytalesnails | 3rd Nov 17

    This sounds really good, and looks like great coverage x

  18. Anastasia | 4th Nov 17

    The coverage looks great! I need to try more from IT Cosmetics 🙂

  19. Cosmetopia Digest | 6th Nov 17

    I wish they would expand their shade range – I’m between Medium and Medium Tan. I gave mine to my Mum whom it matches perfectly, and she can’t stop raving about it.

  20. Emily Draher | 13th Nov 17

    I’ve heard great things about this CC Cream…I need to try it! 🙂

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