Getting ‘Lippy’ with Butter London Toff and Queen Vic

Are you a ‘pop of color’ person, or more of a nudist? Whatever your preference, if you love the shine of lip gloss but prefer the wear of lipstick, Butter London’s Lippy Liquid Lipstick ($18) could be just what you are looking for. I’ve been a fan for a long time and Butter London recently sent me both classic and sassy with the shades Toff and Queen Vic.

Butter London LippyAs a liquid lipstick, Lippy’s offer full coverage and lots of shine. The LIPPY Liquid Lipstick has a thick, slightly sticky texture with lots of pigment and far more staying power than a lip gloss. It’s very shiny on, and that shine lasts through most things…although like almost all lip products, it’s not going to last through a jumbo bucket of buttered popcorn.

The opaque colors definitely read more like lipstick than like lip gloss. Lippy Liquid Lipstick doesn’t dry out my lips and to me they taste and smell very slightly and pleasantly of vanilla. Personally, I think Lippy’s have a great mouth feel and slip, although I know some people prefer a less sticky texture.

Butter London Lippy in Toff

Butter London Lippy in Toff

So let’s talk color. Butter London recently released several new shades of Lippy including Tickled Pink, Bonkers, and Fruit Cake.  I was sent Toff, one of the original shades, which is a classic creamy mauve with lots of shine. It gives my lips just enough color to be a shade over nude, which I love since my naturally pale lips pretty much disappear without any lip product.

Butter London Lippy in Queen Vic

Butter London Lippy in Queen Vic

I was also sent Queen Vic, a happy, bright cranberry with a bit of sparkle. I’m not sure if this is a new shade – I know it matches the nail polish with the same name, which I see is available at Butter London online.

Butter London Queen Vic

Butter London Queen Vic

However, it looks like the Queen Vic Lippy is currently out of stock, which is a shame – I adore this shade!! It’s my current go-to for bright (but not TOO bright) lips with lots of shine.

I am anxious to try some of the new shades, especially Bonkers and Fruit Cake. I hope you can find Queen Vic, because it’s awesome…and if not, I know you can find Toff which a great everyday Lippy.  – Lisa

*sent for editorial consideration


  1. I have Toff in their crayon & I love that shade. I’d love to try these new glosses

  2. I didn’t know they had liquid lipsticks! I’m loving Toff – it’s exactly my kind of shade.

  3. These are very pretty!

  4. I loooove Queen Vic. So pretty!

  5. I have both of these in the nail lacquer now I need these lippies! I love the subtle sparkle.

  6. Toff for me. I’m into neutrals lately (I have this shade in their lip crayon)

  7. I’m liking Toff a lot!

  8. I tried the gloss when they first came out and hated them (they had a terrible taste and were soo goopy) but these look much more promising.

  9. Of course, I love the Queen Vic shade and it’s out of stock! lol. I was skeptical when BL started moving into cosmetics, but I’ve really loved some of their stuff. Their clutch eyeshadows are some of the best I have.

  10. I have several of their lippies and liked them, but didn’t love them

  11. Oooh these sound so great. I’ve tried their polishes before but I’ve never tried these. Maybe I should just for the vanilla scent.