It all started with the 1960’s white eyeliner craze, which (fun fact) was the only colored eyeliner pencil used at the time. The focus was on creating drama and the illusion of larger eyes. The typical 1960’s white eyeliner was doubled up at the outer corner of the lid, and drawn down over the upper lid to the inner corner of the eye. That was a little before my time, though – I came of age in the 1980’s – but thanks to the fashion of that decade I had many a go-round with white eyeliner. The ’80’s were all about artistic expression, bold colors, and geometry. Who could forget amazing looks like this?sample, affiliate links
White eyeliner is back as a top trend and the Kat Von D Beauty Cake Pencil Eyeliner ($19) in “White Out” is the go-to white pencil of the year. But before I get into White Out specifically, I want to review the Kat Von D Beauty Cake Pencil Eyeliners in general. It’s called a Cake Pencil Eyeliner because it was inspired by true cake eyeliner which comes in a pad and needs water to be activated. Makeup artists love the creamy texture, mega pigment, and perfect performance of cake eyeliners…but they are messy and not the easiest to work with when you are making up yourself. Kat’s goal was to create an easy to use pencil eyeliner that had both the intensity and lasting power of cake eyeliner.
The Cake Pencil Eyeliner is an ultra creamy vegan & cruelty-free pencil eyeliner that comes in three shades: Trooper Black, Mad Max Brown, and White Out. It is a fabulous cream to powder pencil with super intense pigment that really lasts. It’s waterproof, and it just doesn’t budge until you purposely take it off. The eyeliner has a lot of play time before it becomes budge resistant.
Kat likes to do her homework and crunch numbers for serious data and here is what she found in a consumer study on 32 volunteers over 24 hours:
100% of users agreed that this product applies smoothly.
100% of users agreed that this product has a creamy glide.
100% of users agreed that this product stays in place all day.
100% of users agreed that this product was transfer-proof.
100% of users agreed that this product did not flake throughout the day.
100% of users agreed that this product did not fade throughout the day.
97% of users agreed that this product has a rich & intense pigment payoff.
97% of users agreed that this product was budge-proof.
97% of users agreed that this product was smudge-proof.
97% of users agreed that this product did not smudge throughout the day.
97% of users agreed that this product did not run throughout the day.
94% of users agreed that this product is easy to apply.
94% of users agreed that this product did not budge throughout the day.
91% of users agreed that this product delivered one-swipe, opaque payoff.
91% of users agreed that this product applies with precision and control.
The Cake Pencil Eyeliner is terrific and I hope Kat comes out with more colors. With white eyeliner showing up everywhere from red carpets to my local grocery store I wanted to revisit it, and since Cosmopolitan named it the best waterproof white eyeliner of the year, I knew the Cake Pencil Eyeliner in White Out was going to be fun. Once I started playing with White Out, I quickly realized that it was too intensely white for my waterline. On me, a nude pencil works best for giving that illusion of wider eyes. Also, Kat Von D has a special pencil just for waterlines – the aptly named Lash Liner ($20) – although it only comes in Trooper Black.
Since the waterline wasn’t an option, I turned to all the other tricks I have collected throughout the years for using a white eyeliner. Here are my favorites along with some eye candy photos for inspiration.
Who knew white eyeliner pencils could multi-task like that? I think everyone should have a white eyeliner pencil in their arsenal and the Kat Von D Beauty Cake Eyeliner Pencil in White Out is a top pick. You can find this pencil at Katvondbeauty.com and Sephora. And take a look at the white pencil tutorial from the Kat Von D website – lots of great advice! – Lisa
Isododecane, Trimethylsiloxysilicate, Polyethylene, Synthetic Wax, Caprylyl Methicone, Silica, Diisostearyl Malate, Hdi/Trimethylol Hexyllactone Crosspolymer, Dicalcium Phosphate, Polyhydroxystearic Acid, Polypropylsilsesquioxane, Disteardimonium Hectorite, Stearoxymethicone/Dimethicone Copolymer, Cera Carnauba/Copernicia Cerifera Cera (Carnauba) Wax/Cire De Carnauba, Propylene Carbonate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Titanium Dioxide (Ci 77891).
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