250% better than regular toothpaste? I took the LIVFRESH toothpaste challenge!

I don’t think too much about toothpaste. It needs to taste OK, clean my teeth, leave them looking white, and leave my breath fresh. Plaque is not exactly a fun subject to think about, let alone write about and I basically figure my dentist will take care of it when I go in for my cleanings. But if there is something out there that actually cleans plaque 250% better than regular toothpaste, well…why wouldn’t you jump on that bandwagon??


The older we get, the worse the issue of plaque becomes. It makes our gums bleed, it breaks down tooth enamel, it makes gums recede and it causes tooth sensitivity. Not only that, but these issues can lead to oral cancer, and they have also been linked to other diseases like arthritis and heart disease. And get this: researchers believe that 90% of systemic diseases manifest in the mouth as swollen gums, mouth ulcers, dry mouth and excessive gum problems.

So, plaque is a problem that isn’t fun to think about, but we need to do so. LIVFRESH ($20) is “a 97% natural dental gel that has been found to clean plaque from the teeth MORE than 250% better than traditional toothpaste. Further, a recent study published in The Journal of Clinical Dentistry found it produced a similar level of tooth enamel remineralization as toothpastes containing fluoride, WITHOUT  IT.” How does it do this??

While current approaches to oral health rely on scrubbing to remove bacteria in the mouth, in an industry first, LIVFRESH penetrates and repels the bacteria from the tooth surface by working on a molecular level.  LIVFRESH uses ‘activated edathamil’, a patented formulation, to take a ‘chemistry of teeth’ approach to cleaning teeth.  It essentially breaks the bond between the bacterial biofilm and teeth, thereby interfering with the ability of the plaque to stick to teeth.   Additionally, LIVFRESH doesn’t use abrasives, antimicrobials, and parabens found in major toothpaste brands.

To try this out for myself, I took the challenge. First, I chewed up a plaque-identifying color tablets that allow you to see ‘before’ and ‘after’ brushing results firsthand. Remember these?  Back in grade school they used to give them to us to scare us into brushing our teeth. So I chewed one up before brushing my teeth in the morning then took a pic (my apologies in advance!).

Then I brushed using my regular toothpaste and took a photo of the pink stuff that was left behind.

The next morning, I again chewed up one of those lovely plaque-identifying color tablets before brushing. Then, I brushed using the LIVFRESH Wintergreen Gel, which looks like this:

LIVFRESH Wintergreen

Afterwards, I took a pic from the same angle.  A definite difference.

I’ve been using LIVFRESH ever since and I am absolutely sold. My teeth are super clean! I can’t believe the difference. Because my teeth are so tight together, I have always struggled with plaque build up, and the improvement in just a week is ridiculous. The Wintergreen gel tastes great and it does everything my regular toothpaste does – only 250% better.

LIVFRESH is a brand new product that has only become available this month. You can find it at www.getLIVfresh.com, the new LIVFRESH website which is now live.  – Lisa

updated article


  1. 250% better than regular toothpaste? I took the LIVFRESH toothpaste challenge! – All Beauty Mall | 2nd May 19

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  2. Tara L | 3rd May 19

    I wouldn’t mind trying this toothpaste, but not sure about doing the challenge. I hate my teeth.

  3. Jennifer Warschauer | 4th May 19

    This looks interesting. I am going to have to try this.

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