I love ‘niche’ lines. These are lines that are small companies that typically specialize in several areas. I find that most of my stash is from niche lines – I love to support the independents, and I find that the quality and the amazing customer service just can’t be beat. Here are my top ten niche lines, and my favorite product from each.
Dan Read makes the best foundation there is, period. I first discovered this foundation about four years ago, and I wrote a review of it for Emakemeup. You can read the full review here.
The foundation ($31.00) was developed for TV and film, and it’s amazing – perfect colors, so easy to apply, and it truly lasts all day. This is my go-to foundation for any special occasion, or for any day that I want to look flawless for the entire day without fail. I think everyone needs a pot of this fabulous foundation in their arsenal. I have purchased and repurchased this foundation a ton of times – I will never be without it. They have a new version out that has shimmer, I can’t wait to try it.
Everything in this line is fabulous. My favorites, though, are the Liqui-Gel Stains ($29.00). You can read my full review here.
I have so much trouble getting my blush to stay on all day, and this stuff actually lasts and lasts for me. Plus, it doubles as a lip stain. Love it.
This line has amazing lip products, foundation, concealer, blush…heck, all their makeup is fabulous. But my most favorite product from this great company is the Brow Guru Kit ($43.00). You can read my full review here.
It has truly changed my look, and in a good way. I am never without perfect brows now. I take this when I travel, even if it’s only for over night – if you don’t have it yet, buy it. Trust me.
This is a line I feel I have only begun to discover…everything I try seems so fabulous, I can’t believe the wealth of truly amazing products all in one place. You can read my review of this line here. My absolute favorite – so far, anyway! – is the Diva Lash mascara ($20.00).
This mascara lengthens and thickens and doesn’t smudge at all. What else can a girl ask for? Great stuff.
Yet another foundation must-have, this line introduced us to the first spray on foundation. You can spray it onto a sponge then apply, or spray it directly onto your face, which is my favorite method. I reviewed all the foundations here on Emakemeup, and while I love them all my most favorite is the original – ERA Face Foundation ($55.00) .
It gives a totally flawless look that lasts through anything. Plus, it takes about three seconds to apply. Fabulous.
6. Besame
It was very, very tough to pick a favorite from this terrific retro line, but I would have to say that my top choice would be the Sweetheart Balm ($18.00).
I reviewed this line, including the Sweetheart Balms, here. I think both colors are must-haves. I hate pot lip gloss, and yet I am never, ever without at least one of these. The pinky color is fabulous by itself, or tremendous over any lipstick. The red gloss is so beautiful, it’s the perfect soft red that would look great on anyone. The texture is just fabulous, and it’s not sticky in the least. Total love.
7. Covermark
The foundation is fabulous, as well as so many other products…but I would have to say my top pick is the Shade Cream ($14.00).
It’s just the best product out there for contouring and shading, and it’s super easy to use. My full review is here.
8. Ellis Faas
No one does lips like Ellis Faas. Not only do the products look amazing in that space-age packaging, they perform like crazy. My favorite is the Creamy Lips ($35.00).
Here’s L106, such a gorgeous color. The Creamy Lips applicator is a sponge tip, the color comes out through the sponge which makes application a dream. The lipstick is super creamy but long-lasting, and the color choices are superb – different, and in a good way.
9. It Cosmetics
So many great products!! But my most favorite is the Bye Bye Undereye Concealer ($24.00). Marcia first introduced me to this amazing product, you can see her review here.
I love how you need the tiniest bit, and it covers like you wouldn’t believe. This is my most favorite concealer of all time.
10. Lips2Kiss
I have thin lips, and was getting these very annoying vertical lines on my top lip. Lips2Kiss changed all that for me. I first reviewed this line on Emakemeup, you can read the review here. The lip system is amazing, but I think my most favorite product is the Upper Lip Line Eliminator ($79.95). I reviewed the ULLE for Emakemeup here.
This is such a wonderful, elegant moisturizer and it does miracles for my lips. If I could take a bath in it, I would. And readers of our blog get a special discount, enter beautyinfozone at your checkout and save $5.00 off your first order.
So those are my top ten niche lines, with my favorite product from each. What are some of your top niche line favorites? – Lisa
Thanks for posting this! I thought I knew most of the brands out there…not true! Dan Read and Lips2Kiss are brand new to me. I’m very interested in trying the Dan Read foundation. I’m going to try Soft Ivory 1 soon.
Having been recently introduced to Le Metier, I drool over every new post where you talk about it! My list of “must haves” is getting longer and longer every time!
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