Aveeno Positively Radiant Eye Illuminator – review and giveaway

Aveeno has a new addition to their terrific Positively Radiant line called the Eye Illuminator. This unique eye serum is housed in a curved applicator with a brush for easy delivery. I find it to be very hydrating and gentle to the delicate areas around my eyes. It helps reduce puffiness quickly and over time is supposed to help with dark circles. I haven’t been using it long enough to know about the dark circles but the immediate effect is quite good.

Aveeno Positively Radiant Eye Illuminator

Aveeno Positively Radiant Eye Illuminator open

The serum is part of the Aveeno Active Naturals line. It contains Total Soy Complex to work in combination with Vitamin B3 to even your undereye skintone for a healthier looking glow. I like to apply it occasionally during the day to help rehydrate that area. There’s a soothing cooling feeling when you apply it.

Directions for Aveeno Eye Illuminator, click to enlarge

Ingredients for Aveeno Eye Illuminator, click to enlarge

The Positively Radiant line contains formulas to improve 5 factors of radiance: 1) tone 2) texture 3) blotchiness 4) dullness and 5) brown spots. The Eye Illuminator will help with tone, texture and dullness. The good news is that it’s only $14.99 wherever Aveeno is sold.

Aveeno not only sent  this to test but they want to send one to a Beauty Info Zone reader so she can see the radiance and hydration that the Eye Illuminator can produce.

Here’s how to enter this giveaway:

1)      Be a US subscriber to Beauty Info Zone.

2)      Comment on this post about the eye serum or cream you currently use.

3)      Email us at [email protected] to identify your comment, label your email Aveeno Eye.

4)      Here’s how to get extra entries…. (let us know by email what you’ve done for extra entries)

A)     Like Beauty Info Zone on Facebook and comment on our FB page that you’ve entered this giveaway. When you comment on Beauty Info Zone’s FB page we get an email from FB that we count as an entry.

B)      Like Aveeno on Facebook (www.facebook.com/aveeno). (We’d need an email about this one though)

C)      Tweet about this contest on Twitter and let us know you’ve done that.

5)      This giveaway is open until Wednesday, Sept. 28th at 11:59 p.m. EST

Good luck!! — Marcia


  1. I was sent one of these as well and really like it! It doesn’t make my eyes water at all and is very hydrating.

  2. I’m using up some I have left over. I’m so ready for a new eye cream.

  3. I am currently using an Avon product for aging around the eyes. Not real fond of it and have not seen any results. I’m ready to try another product!

  4. I have an Olay night eye cream but I really really need help because I have some serious dark spots under my eyes. Ugh.

  5. lilybiscuit7 says:

    Hi~ I use Hope in a Tube Eye and Lip Cream. It seems that I’m using it more on my lips lately….this new Aveeno product looks better and costs about half as much 🙂

  6. I don’t use any eye cream. I got a Shiseido eye cream from my mother, but it didn’t seem to do anything.

  7. I love love love Bobbi Browbn Hydrating Eye Cream…but it’s expensive. If I could find something that rocks my world the way Bobbi’s stuff does I’d jump on it in a heartbeat.

  8. I’ve used several eye serums and usually forget to use them so can’t say whether they work or not!

  9. If available in Canada I am gonna pick one of these up! A MUST try!

  10. I follow you on FB and will comment there.
    I’m using an eye cream from DDF but I’d love to find something in this price range that works.

  11. I am shopping around for an eye cream. Currently trying a sample of something by Murad but it smells awful. Would love to try this out!

  12. I am currently using puristics

    misaacmom at gmail dot com

  13. Right now I am using one from Guerlain…but I am always looking for a new eye cream!!

  14. I am not even using an eye cream right now…uh oh, does that make me a bad person? :^) I would love to win one from Aveeno.

  15. I use an eye cream from MAC but I don’t really like it. I sure would love to try something new! I like you guys on Facebook.

  16. I just finished a Lancome eye cream and it was too fragranced for me. I want to try Aveeno!

  17. I’m a subscriber. I am currently using something that gets rave reviews, but only so-so from me: NV Perricone’s Cold Plasma eye cream. I still get puffy eyes (and yes, I know not to put it too close to my eyes).

  18. I like you on Facebook and commented on your page, sharing the contest.

  19. I like Aveeno on Facebook and I sent the email.

  20. I use A garnier eye serum. I like Aveeno products because they are so great for sensitive skin Their positively radiant eye Illuminator is something I’d like to try The applicator tip feature is nice I dont like using the fingers for application around the eye area